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b232 mARKETING QUIZ 6

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Question;Frequent shopper and frequent flier programs are examples of;loyalty programs.;Select one;True;False;Question 2;Mark 1.00 out of 1.00;Not flaggedFlag;question;Question text;All of the following are loyalty programs, except;Select one;a. A grocery store card that allows consumers to receive;discounts on certain products when scanned.;b. An airline mileage program that gives consumers credits;for miles flown that can be redeemed at specified intervals for free prizes or;flights.;c. A coupon given out at an in-store sampling event to;encourage shoppers to try a newly launched product.;d. A card that gets stamped each time you visit an ice cream;store and can be redeemed for free ice cream when filled.;Question 3;Mark 1.00 out of 1.00;Not flaggedFlag;question;Question text;?Word of Mouth? describes the process by which people share;their experiences or opinions with others.;Select one;True;False;Question 4;Mark 1.00 out of 1.00;Not flaggedFlag;question;Question text;Satisfied customers are valuable customers.;Select one;True;False;Question 5;Mark 1.00 out of 1.00;Not flaggedFlag;question;Question text;Which customer can be considered a loyal customer to Brand;X?;Select one;a. A first-time customer who tried Brand X because she;received a free coupon;b. A customer who previously used Brand X;c. A customer that buys Brand X once a month;d. A bargain shopper who buys the brand that?s on sale;Question 6;Mark 1.00 out of 1.00;Not flaggedFlag;question;Question text;When a manufacturer offers retailers a financial incentive;or rebate in order to stock more of its products, this is an example of a;strategy;Select one;a. Push;b. Pull;c. Deceptive;d. Targeted;Question 7;Mark 1.00 out of 1.00;Not flaggedFlag;question;Question text;Customer satisfaction is based on whether or not an offering;meets a customer?s expectations.;Select one;True;False;Question 8;Mark 1.00 out of 1.00;Not flaggedFlag;question;Question text;The _________________ era in marketing moved companies;attention toward earning customer loyalty.;Select one;a. Technology;b. Sales;c. Relationship;d. Production;Question 9;Mark 1.00 out of 1.00;Not flaggedFlag;question;Question text;Travis went to buy a computer and was convinced by the;salesperson to purchase a model with twice as much hard drive space as the one;he planned to purchase. This is an example of _____.;Select one;a. Up-Selling;b. False Advertising;c. Wholesaling;d. Re-selling;Question 10;Mark 1.00 out of 1.00;Not flaggedFlag;question;Question text;Cross-Selling is getting a customer to buy complimentary;offerings that were not part of the initially planned purchase.;Select one;True;False

 

Paper#46934 | Written in 18-Jul-2015

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