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Apple?s Corporate Responsibility and Marketing Strategies Assignment




Question;Apple?s Corporate Responsibility and Marketing;Strategies Assignment;Need help;with writing;Click the link above to submit your;assignment.;Students, please view the;Submit a Clickable Rubric Assignment" in the Student Center.;Instructors, training on how to;grade is within the Instructor Center.;Assignment 1: Corporate;Responsibility and Marketing Strategies;Due Week 3 and worth 240 points;Use the Internet to research the;Apple Corporation, its current position and reputation regarding ethical and;social responsibility, and the strategies that it currently employs to market;its products.;Write a six to eight (6-8) page;paper in which you;Examine Apple?s current position on;the company?s ethical and social responsibilities, and determine whether or not;the company has met these responsibilities. Provide two (2) examples that;support your position. Determine the impact that the publication of ethics and;social responsibilities violations made by Apple?s suppliers has had on Apple?s;reputation. Support your response with examples of the impact in question.;Suggest two (2) methods that Apple can utilize to ensure that its suppliers;adhere to wage and benefits standards going forward. Justify your response.;Determine whether or not you believe that Apple?s customers would be willing to;pay more for its products if Apple had to increase selling prices in order to;provide better wages and benefits for suppliers? workers. Provide a rationale;for your position. Analyze Apple?s current overall marketing strategy.;Recommend two (2) actions that Apple can take in order to improve its;competitive advantage in the global marketplace. Support your response with;examples of instances where your recommendations yielded the desired results.;Use at least five (5) quality academic resources in this assignment. Note;Wikipedia does not qualify as an academic resource.;Your assignment must follow these;formatting requirements;Be typed, double spaced, using Times;New Roman font (size 12), with one-inch margins on all sides, citations and;references must follow APA or school-specific format. Check with your professor;for any additional instructions. Include a cover page containing the title of;the assignment, the student?s name, the professor?s name, the course title, and;the date. The cover page and the reference page are not included in the;required assignment page length.;The specific course learning;outcomes associated with this assignment are;Examine the private enterprise systems, drivers of change on;the system, ethical and social responsibilities of business, and the;requirements for success in today?s business environment. Analyze the factors;that drive supply and demand, different types of market structures in a free;enterprise system, and factors of stability in a nation?s economy. Use;technology and information resources to research issues in contemporary;business. Write clearly and concisely about contemporary business using proper;writing mechanics.


Paper#46936 | Written in 18-Jul-2015

Price : $52