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devry busn319 week 4 course project

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Question;At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline from Doc Sharing. It is recommended that you start work on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of Week 4.BUSN319;MARKETING PLAN OUTLINE A. Cover;Page 1. Marketing Plan for Organization/Company name: 2. Proposed by: 3. Submitted to: 4. Date: B. Table of Contents Pages 1... Executive Summary....................................................................................................... 1.0 2... Company Description..................................................................................................... 0.5 3... Strategic Focus and Plan................................................................................................ 1.0 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive;Advantage 4... Situation Analysis............................................................................................................ 1.0 a. SWOT analysis ? Internal Strengths and Weaknesses;Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and;Research and Development (R & D) ? External Opportunities and Threats;Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5... Market-Product Focus.................................................................................................... 2.0 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6... Marketing Program......................................................................................................... 2.0 a. Product Strategy b. Price Strategy (i) Breakeven;Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7... Financial Data and Projections....................................................................................... 1.0 a. Past Sales Revenues b. Five-Year Projections 8... Organizational Structure................................................................................................. 0.5 9... Implementation................................................................................................................ 1.0 10... Evaluation and Control.................................................................................................... 0.5;11. Bibliography;="msonormal">

 

Paper#46939 | Written in 18-Jul-2015

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