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devry busn319 week 7 course project

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Question;Week 7: Final Marketing Plan (230 points)Submit your completed Marketing Plan. It should include all sections listed in the marketing plan outline, which is in Doc Sharing. It should include headings for the various sections of the marketing plan. APA format should be used, and a bibliography is required. Be sure to list all references that you consult (both print media and online).See the Syllabus section ?Due Dates for Assignments & Exams? fBUSN319 MARKETING PLAN OUTLINEA.Cover Page1. Marketing Plan for Organization/Company name:2. Proposed by:3. Submitted to:4. Date:B.Table of Contents Pages1... Executive Summary....................................................................................................... 1.02... Company Description..................................................................................................... 0.53... Strategic Focus and Plan................................................................................................ 1.0a. Mission/Vision Statementsb. Goalsc. Core Competency and Sustainable Competitive Advantage4... Situation Analysis............................................................................................................ 1.0a. SWOT analysis? Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)? External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatoryb. Industry Analysisc. Competitor Analysisd. Company Analysise. Customer Analysis5... Market-Product Focus.................................................................................................... 2.0a. Marketing and Product Objectivesb. Target Marketsc. Points of Differenced. Positioning6... Marketing Program......................................................................................................... 2.0a. Product Strategyb. Price Strategy(i) Breakeven Analysisc. Promotion Strategyd. Place (Distribution) Strategy7... Financial Data and Projections....................................................................................... 1.0a. Past Sales Revenuesb. Five-Year Projections8... Organizational Structure................................................................................................. 0.59... Implementation................................................................................................................ 1.010... Evaluation and Control.................................................................................................... 0.511. Bibliography

 

Paper#46941 | Written in 18-Jul-2015

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