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Global Marketing




Question;Assignment 3: Entry Plan into International Market;This assignment will provide you with firsthand experience in developing a;strategic marketing plan for entering a new international market. Choose a;global company that you are familiar with for this paper. Note: Do not use a;company from a previous assignments or discussions. Use the Internet or Strayer;Library to research the following components of the global company that you have;chosen;Company Profile (History & Analysis);Product(s);Financial Status;Market Position;Analysis of current global operating environments;Integrated marketing communication (IMC) Strategy;Strengths and Weaknesses Analysis;Sustainable Competitive Advantage(s) enjoyed by the firm;Sources of funds for the project;Pro-Forma Balance Sheet & Income Statement for five (5) years;Cash-Flow Statement;Note: You may also use the;following resource for your research;Financial profiles for global companies:;Write an eight to ten (8-10) page paper in which you;1. Choose a country into which the company you selected may expand. Note;Ensure that the country you chose is currently not doing business with the;selected company in any capacity (e.g., exporting, FDI, or contract;manufacturing).;2. Develop a brief profile of the country that you have chosen. The summary;should include;Geographic and historical data regarding international business;Political and legal environment for conducting international business;Business customs and practices;Economic environment;Socio-economic analysis which should include the factors of concern (e.g.;population characteristics, language, GDP, taxation, personal income, labor;industries, communication networks, imports / exports, and major trading;partners? countries).Note: Refer the following resource to complete this criterion of the;assignment;A Basic Guide to Exporting Contents;Business week?s Magazine covering Global Marketing;3. Ascertain the possibility and feasibility of financial, distribution, and;marketing partnerships for the company within the chosen country. Your research;should include;Market structure and analysis (e.g., channels- direct or indirect);Currency considerations;e-Commerce;Impact of regional and global trade integration;Potential volume of trade;The marketing mix components;Key cultural dimensions affecting marketing operations4. Analyze the key reasons why the entering the market in the country that;you have chosen is justified. Include your research and analysis from Criteria 1;and 2 of this assignment to support the response.;5. Determine at least three (3) potential risks of foreign market expansion;into the country that you have chosen (e.g., language barriers, regulatory;taxation, expropriation, etc.). Suggest one (1) strategy to mitigate each risk;that you have determined using weighted metrics with a baseline number(s).;6. Determine at least three (3) potential benefits of foreign market;expansion into the country that you have chosen. Suggest one (1) strategy to;maximize each benefit that you have determined.;7. Suggest at least two (2) ways in which you would adapt the operational;strategies of your chosen company both to fit the changing dynamics of foreign;markets and to foster a competitive advantage for the company.;8. Use at least six (6) academic resources in this assignment. Note;Wikipedia and other similar Websites do not qualify as academic resources.;Your assignment must follow these formatting requirements;Be typed, double spaced, using Times New Roman font (size 12), with one-inch;margins on all sides, citations and references must follow APA or;school-specific format. Check with your professor for any additional;instructions.;Include a cover page containing the title of the assignment, the student?s;name, the professor?s name, the course title, and the date. The cover page and;the reference page are not included in the required assignment page length. The;specific course learning outcomes associated with this assignment are;Formulate, implement, and evaluate effective marketing strategies based on;an analysis of global operating environments, market dynamics, and internal;capabilities.;Analyze the major economic, cultural, and political / legal aspects of the;international business environment, including the economic dynamics of foreign;trade, impact of regional and global trade integration, and key cultural;dimensions affecting marketing operations.;Assess the potential risks and benefits of various international markets and;formulate effective market entry strategies to support foreign market;expansion.;Integrate global information systems in the use of market research.;Integrate the concepts of market segmentation, product development, and;pricing policies into viable marketing strategy to fit a variety of;international market environments.;Construct product distribution channels and logistics to meet marketing;objectives and fit a variety of global market environments.;Analyze an integrated marketing communication (IMC) strategy to support;global marketing operations.;Integrate global e-Commerce into the marketing strategy.;Evaluate and adapt corporate marketing strategies to fit the changing;dynamics of foreign markets and foster a competitive advantage.;Use technology and information resources to research issues in international;marketing.;Write clearly and concisely about international marketing using proper;writing mechanics.;Grading for this assignment will be based on answer quality, logic /;organization of the paper, and language and writing skills, using the following;rubric here.


Paper#46949 | Written in 18-Jul-2015

Price : $57