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Saint MKT562 all week discussions

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Question;Module 1 Discussion;Pick two brands, one that has;achieved significant resonance with you and one that has not. Provide a brief;explanation why this is so.;Module 2 Discussion;Pick two brands that are competing;in the same market. Identify the two most important positioning criteria for;these brands. On a scale of 1-10, where 10 = best score and 1 = worst score;rate both brands in these two dimensions. Explain why you gave these ratings.;Module;3 Discussion;Please read the articleIs Digital Killing the Luxury Brandby John Ortved and then provide a critical analysis. The;article can be found at;You;should address the following issues;Provide;a brief summary of the key idea(s) the author is trying to communicate;To;what degree do you agree/disagree with these ideas and why?;Regardless;of your answer in (b), how would you rate the job the author did in explaining;and supporting the ideas presented in this article?;Not;using an example already stated in the article, provide an example website;or video illustrating the concepts discussed and briefly explain why it is;an appropriate example.;Module 4 Discussion;Please read the article Three Questions You;Need to Ask About Your Brandby Kevin Lane Keller and then provide a;critical analysis. The article can be found through the Saint Leo University;Library at;You should address the following issues;Provide;a brief summary of the key idea(s) the author is trying to communicate;To;what degree do you agree/disagree with these ideas and why?;Regardless;of your answer in (b), how would you rate the job the author did in;explaining and supporting the ideas presented in this article?;Not;using an example already stated in the article, provide an example website;or video illustrating the concepts discussed and briefly explain why it is;an appropriate example.;Module 5 Discussion;Please read the article Cult Brandsby;Melanie Wells and then provide a critical analysis. The article can be found;at;You should address the following issues;Provide;a brief summary of the key idea(s) the author is trying to communicate;To;what degree do you agree/disagree with these ideas and why?;Regardless;of your answer in (b), how would you rate the job the author did in;explaining and supporting the ideas presented in this article?;Not;using an example already stated in the article, provide an example website;or video illustrating the concepts discussed and briefly explain why it is;an appropriate example.;6;Module 6 Discussion;Please review the following CarScoops webpage;(http://www.carscoops.com/2009/01/video-new-audi-s4-commercial-with-skier.html);and view the associated video regarding an ad campaign that Audi used in 2009.;The commercial was never shown in the U.S., but was designed for the European;market.;Answer the following questions;What;is the key idea/concept the commercial is trying to communicate?;What;is the brand image for Audi that the commercial is focused on;demonstrating?;How;would you rate the effectiveness of the commercial in communicating and;supporting the desirable brand image?;Why;do you think was this commercial more relevant for the European market?;Could it have been effective in the U.S.?;Module;7 Discussion;Identify a failed brand;extension. Explain what the key factor was in this failure.;Module;8 Discussion;McDonald?s is a global;brand. How consistent is its image in different countries? Do you have any;recommendations?

 

Paper#46952 | Written in 18-Jul-2015

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