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Global Marketing




Question;Week 10 Discussion 1:"Organizational Development" Please respond to the following;Determine the top three to five (3-5) factors that lead to the;establishment of an international division within an organization on the;cusp of increasing its global business activities. Describe each factor;that you have chosen, and rank them in the order of importance. Provide;a rationale for the response.Determine three (3) typical global marketing activities that;companies should centralize at their headquarters and three (3) typical;activities that they should delegate to national or regional;subsidiaries. Provide a rationale to support your determination.Week 10 Discussion 2:McDonald?s Social Responsibility" Please respond to the following;From the e-Activity, evaluate McDonald?s level of responsiveness to;social responsibility concerns. Include an example from your observation;of your local McDonald's to support your response.From the e-Activity, analyze the fundamental ways in which the three;(3) dimensions discussed (i.e., ideological, societal, and;operational) afford different perspectives on corporate social;responsibility for McDonald?s. Next, using these three (3) dimensions as;the frame of reference, suggest a new tactic that McDonald?s could use;to increase the level of responsiveness to social responsibility;concerns.


Paper#46955 | Written in 18-Jul-2015

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