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Assignment 3: Market Plan Section 1




Question;Assignment 3: Market;Plan Section 1;Preface;You are the new;marketing manager to The Waters Bottling Company (WBC) of Munsonville;NH. They have never done any marketing for their water before so they will need;to be educated as to the role of marketing in their company?s success. They;started their company last year and want to ?do it right? according to their;president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently;only uses the initial. He also is rather fond of Blues music, which he would;like to incorporate into the marketing plan in some way.) They want to sell;their crystal clear, granite filtered mountain water to the ?right? market. It;is your job to identify that target market. At this point, they don?t even know;how the product should be packaged or have a name to identify it. You will get;to make that determination and carry that product through the entire Marketing;Plan.;Imagination and creativity combined with solid marketing concepts will be the;basic framework for your report. They will be relying on you for all of the;details to make this product successful. They are well funded and ready to;bring this product to market, with your help and guidance.;Use the attached Marketing Planning Guide to build your marketing plan;for their naturally mineral rich pure mountain water. Be sure to relate the;marketing concepts/ theories to this product/ company as you build the;marketing plan over the length of the course. The competed sections of the;marketing plan will be submitted in the Dropbox for each module. Use;each of the outline items as headers/ subheads for your analysis. Be concise;and apply each of the appropriate concepts to the WBC scenario.;Marketing;Planning Guide;Section;1 ? The Environment (Module 1);Introduction to MarketingThe Marketing MixThe Marketing EnvironmentMarketing and its relationship;with other functional areas of businessStrategic MarketingPlanning ProcessStrategyOrganizational LevelsGoals and ObjectivesPlanning GapEthics in MarketingYou will create a;complete Marketing Plan by the end of the course. You will write the first;section of the Marketing Plan for this assignment. Use theguide to identify the sections of the Marketing Plan and the marketing;elements contained therein. This assignment will focus on Section 1 ? The;Environment (Module 1).;Over the span of the course, you will gather information from a number of;probable sources. Some of the sources may include, but are not limited to, the;Internet, public libraries, business magazines, newspapers, the Harvard;Business Review, the Wall Street Journal, annual reports;consultant/industry analyst reports, databases, Department of Commerce;publications, Temple and other university libraries, trade and academic;journals, Moody's, Value Line, etc.;You may be surprised and overwhelmed by the volume of information that is;available for many topics, though you may have to do some "detective;work" to locate them.;You may find Web sites such andLexis-Nexis extremely helpful.;Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a;standard business writing style using the Market Planning Guide sections as;your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in;the APA format.;Use the following file-naming convention: LastnameFirstInitial_M1_A3.doc.;For example, if your name is John Smith, your document will be named;SmithJ_M1_A3.doc.;Assignment 3 Grading;Criteria;Maximum Points;Description of the;role and function of marketing for WBC.;10;Select/ create a;product for WBC to market. Explain the Marketing Mix for this WBC product.;20;Analyze the Marketing;Environment.;15;Discussion of the;marketing function and its relationship with the other functional areas of;the WBC.;10;Define the strategic;marketing planning process.;15;Establish an;organizational level strategy and include goals and objectives.;10;Discuss the ethical;issues concerning marketing.;10;Applied current APA;standards for editorial style, expression of ideas, and format of text;citations, and references.;10;Total;100


Paper#46965 | Written in 18-Jul-2015

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