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Assignment 2: Product & Price




Question;Assignment 2: Product;Price;Using the Waters;Bottling Companyin Module 1, continue to build the Marketing;Plan Sections for the product you have selected/ invented/ created.;Complete the following in MS Word: Be concise but complete in your analysis of;each plan element. Your employer wants to know you have left nothing out in;your analysis.;Scenario;You are the new marketing;manager to The Waters Bottling Company (WBC) of Munsonville, NH. They;have never done any marketing for their water before so they will need to be;educated as to the role of marketing in their company?s success. They started;their company last year and want to ?do it right? according to their president;and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses;the initial. He also is rather fond of Blues music, which he would like to;incorporate into the marketing plan in some way.) They want to sell their;crystal clear, granite filtered mountain water to the ?right? market. It is;your job to identify that target market. At this point, they don?t even know;how the product should be packaged or have a name to identify it. You will get to;make that determination and carry that product through the entire Marketing;Plan.;This assignment represents Section 3 of the Marketing Plan. Use theguide to identify the sections of the Marketing Plan and the marketing;elements contained therein. This assignment will focus on Section 3? Product;Price (Module 3).;Section;3 ? Product & Price (Module 3 LASA 1);The ProductProduct Levels: Core, Actual;Augmented (Packaging)Product Life CycleBSC ModelServices MarketingPrice Determination;Pricing StrategiesSupply & DemandCompetitionObjectives and StrategiesYou will create a;complete Marketing Plan by the end of the course. You will write the third;section of the Marketing Plan for this assignment. Use the Marketing Planguide to identify the sections of the Marketing Plan and the marketing;elements contained therein. This assignment will focus on Section 3 ? The;Product & Pricing (Module 3).;Relate all responses using the WBC scenario and the product you have selected;to market in Module 1.;Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a;standard business writing style using the Market Planning Guide sections as;your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in;the APA format.;Assignment 2 Grading;Criteria;Maximum Points;Determine the;features/ benefits of the selected product. Include the Core, Actual, and;Augmented product characteristics in your analysis.;20;Identify the stages of;the product's life cycle and what will take place for your selected product;in each stage.;40;Discuss the BSC Model;for your product.;20;Examine the Services;Marketing aspects of this product.;10;Discuss the elements;for determining the price.;20;Compare the various;Pricing Strategies for this product.;20;Explain the Supply;Demand aspects as they relate to the pricing strategy.;20;Analyze competitive;pricing for similar products.;20;Discuss pricing as it;relates to company objectives and strategies.;10;Writing components;Demonstrated understanding of readings, interpreting concepts, making;connections, and distinguishing between fact and opinion. Presented a;structured report free of spelling and grammatical errors, and applied;current writing standards for editorial style, expression of ideas, and;format of text, citations, and references.;20;Total;200


Paper#46966 | Written in 18-Jul-2015

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