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Clarion MKTG360 quiz 15

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Question;Clarion MKTG360 quiz 15Question 1(1 point);When a;company makes marketing decisions by considering consumers' wants and;interests, the company's requirements, and society's long-run interests, it is;practicing ________ marketing.;Question;1 options;1);value;2);societal;3);sense-of-mission;4);consumer-oriented;5);customer-value;Save;Question 2(1 point);Critics;have charged that some companies intentionally manufacture their products with;materials or components that cause the need for the product to be replaced;before it actually should need replacement. What is this called?;Question;2 options;1);product;failure;2);short-term;planning;3);planned obsolescence;4);nonfunctional;warranty;5);expressed;dissatisfaction;Save;Question 3(1 point);What are;deficient products?;Question;3 options;1);products that have neither immediate;appeal nor long-run benefits;2);products;that give high immediate satisfaction but hurt consumers in the long run;3);products;that have low appeal but may benefit consumers in the long run;4);products;that are either unsafe or inferior;5);any;product in the decline stage of the product life cycle;Save;Question 4(1 point);What do;most companies today focus on when it comes to protecting the environment?;Question;4 options;1);investing heavily in pollution;prevention;2);practicing;product stewardship;3);developing;a sustainable vision;4);investing;heavily in environmental technology;5);biodegradability;Save;Question 5(1 point);Large;marketing companies can use patents and heavy promotion spending to ________.;Question;5 options;1);acquire;smaller companies;2);bear the;social costs of their operations;3);set up barriers for others wanting to;enter the industry;4);achieve;economies of scale;5);offset;cultural pollution;Question 6(1 point);Reverend;John McTally wants people to resist the temptation to shop. He annually leads a;group of volunteers in his post-Thanksgiving Buy Nothing Parade in front of;Macy's in Manhattan. The Reverend is criticizing the American marketing system;for creating ________.;Question;6 options;1);too few;social goods;2);environmental;problems;3);shoddy;products;4);false wants and too much materialism;5);predatory;competition;Save;Question 7(1 point);Critics;claim that companies in the ________ industries introduce planned streams of;new products that make older models obsolete, a form of planned obsolescence;that harms consumers.;Question;7 options;1);car and;truck;2);housing;and construction;3);food and;beverage;4);consumer electronics and computer;5);financial;and entertainment;Save;Question 8(1 point);A;company that makes products that give high immediate satisfaction but may hurt;consumers in the long run makes ________ products.;Question;8 options;1);deficient;2);pleasing;3);salutary;4);desirable;5);threatening;Save;Question 9(1 point);The high;failure rate of new products shows that companies are not able to ________.;Question;9 options;1);control demand;2);advertise;enough;3);find;manufacturers;4);find;outlets;5);identify;consumer needs;Save;Question 10(1 point);A pen;that costs five cents to make may cost the consumer $2 to buy. According to;critics, this is an example of ________.;Question;10 options;1);deceptive;advertising;2);redlining;3);excessive markups;4);high-pressure;selling;5);shoddy;products;Save;Question 11(1 point);Which of the following is the;best example of a salutary product?;Question 11 options;1);breakfast;cereal;2);cigarettes;3);water;4);junk food;5);dental insurance;Save;Question 12(1 point);Which sustainable marketing;principle emphasizes building long-run consumer loyalty and relationships?;Question 12 options;1);sense-of-mission;marketing;2);innovative;marketing;3);customer-value marketing;4);consumerist;marketing;5);differential;marketing;Save;Question 13(1 point);Ingenious Group views and organizes;its marketing activities from the viewpoint of its buyers. Management works;hard to sense, serve, and satisfy the needs of its well-defined group of;buyers. What does Ingenious Group practice?;Question 13 options;1);consumer-oriented marketing;2);societal;marketing;3);sense-of-mission;marketing;4);customer-value;marketing;5);innovative;marketing;Save;Question 14(1 point);The ________ concept;specifically focuses on future company needs, but not on future customer needs.;Question 14 options;1);societal;marketing;2);strategic planning;3);social;marketing;4);direct;marketing;5);product;development;Save;Question 15(1 point);Some firms define their purpose;in narrow product terms. Others that define their purpose in broad social terms;follow ________.;Question 15 options;1);societal;marketing;2);sense-of-mission marketing;3);consumer-oriented;marketing;4);customer-value;marketing;5);innovative;marketing

 

Paper#46973 | Written in 18-Jul-2015

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