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MKTG610 week 2 discussions




Question;Week 2 dicussion1;Case Analysis ? USA Today?.;You have been hired by the company to develop the strategy that;will turn this situation around.;Using your SWOT analysis as the foundation for detailed analysis;prepare the following portions of your recommendation to the firm.;?;Identify the key/root problem.;While there may be several problems and a multitude of symptoms, identify the;problem you feel is central to this case. Be sure to describe this in marketing;terms and support it with specific data from the case.;?;Alternative Solutions.;Develop twoalternative;solutions to the defined problem. This should not be a laundry list of actions;one could take to address every symptom, but alternative actions that could;correct the problem at hand.;?;Identify the pros and consof implementing each alternative. Clearly articulate the;advantages and disadvantage to each of your proposed solutions.;?;Proposed Solution to the;Problem: Select one of the alternatives and explain why it would be best.;Include data from your research (beyond the data in the text) that supports;your choice of solutions.;?;Recommendations for;Implementation: Identify how you propose to implement the selected solution.;Include the key factors of marketing, target market, environment, or marketing;mix elements (product, price, promotion, or distribution) and what the expected;results (positive and negative) might be.;Keep your responses complete and concise.;3 References required. Be sure to cite your sources within the;text and include your APA Reference list.;Week 2 dicussion2;As;a marketing concept, segmentation has become so common place that we hardly;realize when it is being used. However not that long ago, all cars came in only;black.;View the video posted titled Happiness & Spaghetti Sauce.;;Research what is being written about segmentation principles todayin academic articles and journals. (The DU Library has many;databases to support this search.) Bring to the discussion, what you have;learned as it relates to one of the segmentation topics discussed in the text-;such as Common Segmentation Variables, Individualized Segmentation Approaches;Selection of Target Markets or VALS Consumer Profiles. Apply this knowledge by;providing examples of the principles in today?s marketplace.;At least 3 Academic references are required, cited and sourced in;APA format.


Paper#46994 | Written in 18-Jul-2015

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