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Global Marketing




Question;Discussion 1:Each year, the interbrand consultancy compiles a ranking of global brands. From;the first e-Activity, compare the top 13 best global brands to the top 13 best;global brands for 2010, which are shown in Table 10-2 of your textbook. Select;one (1) brand that interests you, and speculate on the main reasons why the rank;of this brand you selected changed or did not change.;From the second e-Activity, select one (1) local brand, one (1);international brand, and one global brand. Compare and contrast the key;differences of the products of the three (3) brands you selected, and give your;opinion on why they are categorized as local, international, and global.Discussion 2: Pricing Strategies/Dumping" Please respond to the following;Suggest three (3) of the most effective types of pricing strategies and;objectives available to global marketers. Provide an example or a scenario of;the manner in which each pricing strategy is best used.;From the third e-Activity, analyze the key reasons why the global company;that you chose uses the pricing strategy you identified. Suggest another type of;pricing strategy that is more feasible and / or efficient for this company.;Provide a rationale to support your suggestion.


Paper#46998 | Written in 18-Jul-2015

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