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MKT571 Final Exam all correct




Question;What can enhance the value of Web-based shopping experiences;to serve as personal shopping assistants or Web-site guides?;E-mail;Avatars;Smartphones;Tablets;Prestige LLC, a small company that manufactures specialty;cereals and energy bars, wants to launch a "green marketing" program;in response to heightened consumer awareness about environmental issues. What;should the company do to maximize the program's chances of being successful?;Focus on the efforts and costs incurred by the company to;bring these "green" products to consumers.;Explain the rules and regulations laid out by governmental;agencies to protect the environment.;Emphasize benefits to the consumer rather than environmental;benefits.;Demonstrate that the products will benefit both customers;and the society in the long-term.;A firm must know where to position its product based on;price and ________.;quality;communication;promotional efforts;region;is an approach that considers different ethnic and;cultural segments require targeted marketing campaigns and tactics.;Specialized marketing;Ethnic-based marketing;Multicultural marketing;Diversity marketing;Marketers need to identify the hierarchy of attributes that;guide consumer decision making in order to understand different competitive;forces and how these various sets get formed. This process of identifying the;hierarchy is called ________.;market valuation;brand association;market partitioning;market estimation;Which method identifies the effect sponsorship has on;consumers brand knowledge?;Supply-side method;Pricing method;Positioning method;Demand-side method;The three guidelines;for anticipating management reactions are (1) prior to the crisis during normal;day-to day operations, (2) at the moment some event triggers the crisis, and;(3) during the crisis situation that triggers the event. These guidelines are;the stages for ________.;decision making;provoking solutions;crisis management;problem-solving;What is the perceived monetary value of the bundle of;economic, functional, and psychological benefits customers expect from a given;market offering because of the product, service, people, and image?;Total customer benefit;Complete marketing benefit;Total management benefit;Ultimate service benefit;ABC Technology is nearing completion on their product and;market research has discovered a competitor is also close to launching a;similar product. ABC has decided launch before their competition, this is;called ________.;first entry;parallel entry;late entry;early entry;What type of control focuses on measuring a company?s;products territories, customer groups, segments, trade channels, and order;sizes to help expand or eliminate any products or marketing activities?;Activity;Solvency;Efficiency;Profitability;A company can learn a great deal by analyzing the degrees of;brand loyalty. For example, ________ can show the firm which brands are most;competitive with its own.;hard-core loyals;switchers;split loyals;shifting loyals;Which control should periodically reassess its approach to;the marketplace with a good marketing audit?;Marketing control;Performance control;Strategic control;Ethical control;Which of the following can induce a firm to expand into the;international arena?;A saturated foreign market;A saturated domestic market;Cater to a domestic mass market;High income level of domestic consumers the firm;concentrates on serving many needs of a particular customer group.;product specialization;selective specialization;market specialization;single-segment concentration;If the Ford GT is designed to accelerate to 50 miles per;hour within 10 seconds, and every Ford GT coming off the assembly line does;this, the model is said to have high ________.;interoperability;durability;compatibility;conformance quality;2Wheels conducts exhaustive customer surveys to discover;customer preferences and attitudes towards the brand. Sally uses cluster;analysis to classify the data and help the company determine the trends in the;information. Sally is using the technique of ________.;data mining;data governance;data accumulation;data marketing;Another basis for decision-making is referred to as;(NOT SURE);correct ethics;ethical dilemmas;situational ethics;ethical practices;The effect of exposures on audience awareness depends on the;following three factors;distance, timing, and focus;height, length, and width;reach, frequency, and impact;space, communication, and advertisements;Which of the following is a strategy that uses the;manufacturer?s sales force, trade promotion money, or other means to induce intermediaries;to carry, promote, and sell the product to end users?;Strategic plan;Pull strategy;Lock strategy;Push strategy;The marketing manager needs to know the cost of the research;project before approving it. During which stage of the marketing research;process would such a consideration most likely take place?;Step 1 ? defining the problem;Step 2 ? developing the research plan;Step 5 ? drafting the report;Step 4 ? analyzing the information;Which component of a marketing audit includes major developments;in income, prices, savings, and credit that affect the company?;Cultural;Economic;Technological;Political;Through its cutting-edge point-of-sale inventory, management;technology, and highly efficient shipping practices, Wal-Mart is able to keep;its inventory expenditure extremely low and to pass these savings on to;consumers in the form of low prices. Wal-Mart's strategy is best described as;market development;differentiation;integrative growth;overall cost leadership;Marketers must see themselves as benefit providers. For;example, when a shopper purchases new shoes, he or she expects the shoes to;cover his or her feet and allow him or her to walk unobstructed. This is an;example of what level in the consumer-value hierarchy?;Basic product;Pure tangible product;Potential benefit;Core benefit;New-to-the-world products are ________.;new products that create an entirely new market;existing products that are targeted to new geographical;markets;new product enhancements that supplement established;products;low-cost products designed to obtain an edge in highly;competitive markets;What are the four characteristics of a marketing audit?;Announced, semi-annually, dependent, and perpetual;Simple, unique, randomly, and exclusive;Comprehensive, systematic, independent, and periodic;Dependent, non-comprehensive, quarterly, and unannounced;What type of strategy consists of geographical pricing;price discounts and allowances, promotional pricing, and differentiated;pricing?;Regular prices;Price adaptation;Fixed pricing;Altered pricing;The ability to meet humanity?s needs without harming future;generations is now a top priority in most corporate agenda________.;righteousness;sustainability;rules;ethics;social definition of marketing says ______.;marketing is the process of extracting maximum value from;consumers to facilitate corporate growth;effective marketing requires companies to remove;intermediaries to achieve a closer connection with direct consumers;a company should focus exclusively on achieving high;production efficiency, low costs, and mass distribution to facilitate the broadest;possible access to the company?s products;marketing is the process by which individuals and groups;obtain what they need and want through creating, offering, and freely;exchanging products and services of value with others;BMW's "The ultimate driving machine," American;Express' "Don't leave home without it," New York Times' "All the;news that's fit to print," and AT&T's "Reach out and touch;someone" are all examples of ________.;brand vision;brand mission;brand slogan;brand personality;A music school in Boyles Height, LA, specializes in teaching;the guitar and the violin. After a spurt in growth and a few successful years;the school is experiencing a slowdown in sales and stability in its profits due;to an increase in competition. The school is in the ________ stage of its life;cycle.;growth;obsolescence;maturity;decline


Paper#47007 | Written in 18-Jul-2015

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