Description of this paper

Global Marketing




Question;Discussion 1"Interactive Activity: Global Business Today" Please respond to the;following;From the e-Activity, recommend a more efficient path for Azure Sky Tea;company to import the raw tea from the Indian Super-port of Halida into the U.S.;Provide a rationale for your recommendation.;From the e-Activity, make a recommendation for each step of the transaction;geared toward accelerating the trade financing process. Provide a rationale for;your recommendation.Discussion 2: "Licensing and Market Entries" Please respond to the following;Compare and contrast the main advantages and disadvantages of using;licensing as a market entry tool. To support your determination, provide at;least two (2) examples of companies from different countries that use licensing;as a global marketing strategy.;Analyze the fundamental ways in which keiretsu affects companies that either;compete with Japan or that are trying to enter the Japanese market. Include;example(s) to support your analysis.


Paper#47011 | Written in 18-Jul-2015

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