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Global Business Today ? The Hofstede Study




Question;Assignment 1: Global Business Today ? The Hofstede Study;Due Week 4 and worth 140 points;Refer to Hofstede model in Chapter 4 of the textbook and the Global Business;Today Interaction located below, and complete this assignment.;Note: You must have a Flash-enabled browser to view the Global;Business Today Interaction. iPadswill notshow this;interaction.;Write a three to four (3-4) page paper in which you;1. Create a problem statement for the client, Azure;Sky Tea, based on the Hofstede model.;2. Classify possible combinations of countries for;location of the Azure Sky Tea?s offices based on the Hofstede model. Include a;discussion of the home country?s (U.S.) relative position on the Hofstede scales;as compared to other countries. Note: Utilize the Hofsetede module to include;all parameters (i.e., individualism, uncertainty, power distance, masculinity);for the classification.;3.Choose two (2) countries as potential locations;for the Azure Sky Tea?s new international offices. Next, develop a set of;specific recommendations for the company. In your recommendations;Include the preliminary data that you gathered in the previous;question.;Demonstrate the most important dimensions of the Hofstede model for Azure;Sky Tea to consider as a U.S. company and for the industry that it;represents.;Predict the economic opportunities of your;recommendations.4.Speculate on the main potential risks inherent in;relocating to the countries that you are considering. Suggest at least two (2);approaches that the Azure Sky Tea leadership could leverage to mitigate the;potential risks that you have identified.;Your assignment must follow these formatting requirements;Be typed, double spaced, using Times New Roman font (size 12), with one-inch;margins on all sides, citations and references must follow APA or;school-specific format. Check with your professor for any additional;instructions.;Include a cover page containing the title of the assignment, the student?s;name, the professor?s name, the course title, and the date. The cover page and;the reference page are not included in the required assignment page;length.The specific course learning outcomes associated with this assignment;are;Formulate, implement, and evaluate effective marketing strategies based on;an analysis of global operating environments, market dynamics, and internal;capabilities.;Analyze the major economic, cultural, and political / legal aspects of the;international business environment, including the economic dynamics of foreign;trade, impact of regional and global trade integration, and key cultural;dimensions affecting marketing operations.;Assess the potential risks and benefits of various international markets and;formulate effective market entry strategies to support foreign market;expansion.;Use technology and information resources to research issues in international;marketing.;Write clearly and concisely about international marketing using proper;writing mechanics.


Paper#47012 | Written in 18-Jul-2015

Price : $57