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MAR4156 final exam




Question;Question 1;For companies seeking entrance into the complicated Japanese;distribution system, _____ offer one of the easiest routes to success because;they virtually control distribution through all levels of channels in Japan.;trade representatives;trading;companies;brokers;export management companies;complementary marketers;Question 2;has long been considered the most effective nontariff barrier to;the Japanese market.;The Japanese population;The;Japanese distribution structure;Japanese culture;The Japanese import and export procedure;Intense competition in Japan;Question 3;In the context of the Internet in international marketing channels;technically, e-commerce is a form of _____ selling.;direct;parallel;dual;mass;targeted;Question 4;Which of the following is a critical element associated with using a;particular type of middleman?;Knowledge of the culture of the target market.;Number of employees.;Mode of transportation for moving goods.;Influence over the target market.;Cash-flow;patterns.;Question 5;In the context of distribution patterns, the rate of change in retailing;around the world appears to be directly related to the _____.;literacy rate;rate of inflation;population growth;speed of;economic development;currency exchange rate;Question 6;With _____, the seller assumes all risk until the actual dollars are;received.;open accounts;irrevocable letters of credit;dollar;drafts;factoring;forfaiting;Question 7;When the value of the dollar is weak relative to the buyer's currency;sellers generally employ _____ pricing.;competition-based;demand-based;premium;psychological;cost-plus;Question 8;are the primary outside source of aid for companies beset by the;uncertainty of a countertrade.;Trade unions;Barter;houses;Industry associations;Swap centers;Satellite towns;3.33333 points;Question 9;Which of the following is true of free trade zones (FTZs)?;In an FTZ;payment of import duties is postponed until the product leaves the FTZ area;and enters the country.;FTZs operate throughout the world, replacing;imported goods with domestic goods.;An FTZ is, in essence, a taxable enclave and;considered part of the country as far as import regulations are concerned.;An FTZ benefits export companies but does not;offer any advantages to an importer.;The creation of FTZs typically increases taxes;duties, surcharges, and freight charges on imported goods.;Question 10;Since it encourages retailers to stock large assortments of a product;the practice of _____ distribution often creates a favorable condition for;parallel importing.;exclusive;selective;intensive;global;dual;3.33333 points;Question 11;In the international communications process, _____ is defined as the;interpretation by the receiver of the symbolism transmitted from the;information source.;encoding;message selection;decoding;message channel selection;feedback evaluation;Question 12;Janet works for a media agency based in Japan. Janet is helping the IMC;manager of Siljure, a French cosmetics company, with the design and language to;be used in an upcoming promotional campaign in Japan. The IMC manager knows;what to convey but wants to advertise it in a culturally relevant manner. Which;step of the IMC process is Janet helping Siljure with?;Encoding;of the message.;Choosing an appropriate channel for the message.;Decoding of the message.;Providing feedback from customers.;Reducing noise from competing ad campaigns.;Question 13;Of the seven steps involved in international advertising, _____ almost;always represents the most daunting task for international marketing managers.;developing;messages;selecting effective media;executing the campaign;composing and securing a budget;specifying the goals of the communication;Question 14;Which of the following elements of the international communications;process comprises external influences, such as competitive advertising, other;sales personnel, and confusion at the receiving end that can detract from the;ultimate effectiveness of the communication?;Selecting a message source;Encoding;Selecting a message channel;Decoding;Noise;Question 15;Cremics, a multinational drug manufacturing company, used a saffron;trident in a promotional campaign for one of their drugs in India. The saffron;trident, a religious symbol in India was meant to indicate the three levels of;efficacy of the drug, but mistakenly conveyed a religious message to Indians.;This miscommunication indicates a problem associated with which of the;following steps of an international communications process?;Encoding;Decoding;Media channel selection;Message transmission;Information source selection;Question 16;The U.S. Congress and businesses have been resisting conversion to the;metric system because they fear;market competition from international firms;already using the metric system.;consumer backlash and the substitution of;international products.;that it will promote standardization.;that workers will not understand the system.;that it;will be too costly to implement.;Question 17;Why are German and Japanese firms generally better at managing market;volatility than American firms?;Their emphasis is on beating competitors.;They value;employees highly and eschew layoffs.;They maintain limited product lines.;They reduce prices faster and raise advertising;expenditures during booms.;They consider market share to be a strategic;goal.;Question 18;Which of the following are driving a strong level of interest in the ISO;9000 certification?;Government regulations;Marketplace;requirements;Market consolidation;Free trade;Protectionism;Question 19;What is the most serious threat to the continued expansion of;international services trade?;Free trade;Capitalism;Globalization;Foreign trade zones (FTZs);Protectionism;Question 20;Industrial goods differ from consumer goods in that;sales of consumer goods are highly responsive to;changes in price.;industrial goods are highly customized.;the demand;for industrial goods is largely derived demand.;sales of industrial goods are stable and do not;fluctuate.;consumer goods are traded in the international;market.;Question 21;Which of the following is the most important quality that a recruiter;should consider while hiring marketing personnel?;They should have little cultural empathy as this;might distract them from their main purpose.;When working in a foreign country, they must be;capable of taking decisions that are not influenced by the habits of the;market.;They should be able to represent a culturally;superior image of their country and its products.;They should be hypersensitive to the behavioral;variations in different countries.;They;should possess a considerable breadth of knowledge of many subjects both on;and off the job.;Question 22;Norman, a German national, works as a sales manager for Black Oil;Corporation in the Middle-East. Given the benefits associated with the job, he;works on one foreign assignment after another and rarely returns to the;headquarters in Germany. In view of the given information we can say that;Norman is a;virtual manager.;virtual expatriate.;third-country national.;professional;expatriate.;native salesperson.;Question 23;The training of foreign employees is likely to be most effective when;a standard method is used to ensure uniformity.;it is;tailored to the recipients' ways of learning.;national differences are ignored during;motivational sessions.;the superiority of their culture is emphasized;over others.;it is different from the familiar ways of;communication.;Question 24;In the context of international marketing, most expatriate failures are;caused by a lack of;management skills.;technical skills.;an;understanding of cultural differences.;knowledge of the product line.;knowledge of the company.;Question 25;In the context of designing compensation systems, the program element;most often determined at the global level is;Program;Design Principles;Pay Mix;Job Grades;Formula Mechanics;Performance Measures;Question 26;How do the vast majority of services enter a foreign market?;Exporting.;Importing.;Licensing;franchising, or direct investment.;Through brokers.;Through agent intermediaries.;Question 27;A European chocolate manufacturer received several complaints from;customers about the quality of its product when it began selling them in a;tropical country. The firm had to re-package its chocolate bars in an extra;plastic wrapper to protect it from the heat and dust. Which of the following;factors in the local market dictated product adaptation in the current scenario?;Legal requirements.;Economic requirements.;Political requirements.;Climatic;requirements.;Technological requirements.;Question 28;Because a service is individually produced and is virtually unique, the;service is said to have _____.;intangibility;inseparability;profitability;heterogeneity;perishability;Question 29;Adore cosmetics had to increase the SPF value of their sunscreen lotions;marketed in the Middle East to provide more protection against UV radiation.;Which of the following factors is dictating product adaptation in the above;scenario?;Legal requirements.;Cultural requirements.;Economic requirements.;Climatic;requirements.;Political requirements.;Question 30;Which of the following factors is mainly responsible for a perceptual;bias when interpreting the characteristics of a product?;Poor product knowledge.;Noise in the communication channel.;Market;analyst's self-reference criterion.;Multitude of competing products.;Market analyst's intelligence quotient.


Paper#47030 | Written in 18-Jul-2015

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