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MKt505 assignment 1 Global Business Today ? The Hofstede Study




Question;Assignment 1: Global Business Today ?;The Hofstede Study;Refer to Hofstede;model in Chapter 4 of the textbook and the Global Business Today Interaction;and complete this assignment.Note: the Global Business Today;Interaction can be found in the online course shell.;Write a three to;four (3-4) page paper in which you;1. Create a problem statement;for the client, Azure Sky Tea, based on the Hofstede model.;2. Classify possible;combinations of countries for location of the Azure Sky Tea?s offices based on;the Hofstede model. Include a discussion of the home country?s (U.S.) relative;position on the Hofstede scales as compared to other countries.Note;Utilize the;Hofsetede module to include all parameters (i.e., individualism, uncertainty;power distance, masculinity) for the classification.;3. Choose two (2) countries as;potential locations for the Azure Sky Tea?s new international offices. Next;develop a set of specific recommendations for the company. In your;recommendations;1. Include the preliminary;data that you gathered in the previous question.;2. Demonstrate the most;important dimensions of the Hofstede model for Azure Sky Tea to consider as a;U.S. company and for the industry that it represents.;3. Predict the economic;opportunities of your recommendations.;4. Speculate on the main;potential risks inherent in relocating to the countries that you are;considering. Suggest at least two (2) approaches that the Azure Sky Tea;leadership could leverage to mitigate the potential risks that you have;identified.;Your assignment;must follow these formatting requirements;?;?Be;typed, double spaced, using Times New Roman font (size 12), with one-inch;margins on all sides, citations and references must follow APA or;school-specific format. Check with your professor for any additional;instructions.;?;?Include;a cover page containing the title of the assignment, the student?s name, the;professor?s name, the course title, and the date. The cover page and the reference;page are not included in the required assignment page length.;The;specific course learning outcomes associated with this assignment are;?;?Formulate;implement, and evaluate effective marketing strategies based on an analysis of;global operating environments, market dynamics, and internal capabilities.;?;?Analyze;the major economic, cultural, and political / legal aspects of the;international business environment, including the economic dynamics of foreign;trade, impact of regional and global trade integration, and key cultural;dimensions affecting marketing operations.;?;?Assess;the potential risks and benefits of various international markets and formulate;effective market entry strategies to support foreign market expansion.;?;?Use;technology and information resources to research issues in international;marketing.;?;?Write;clearly and concisely about international marketing using proper writing;mechanics.


Paper#47031 | Written in 18-Jul-2015

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