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Mar4156 quiz 7




Question;Mar4156 quiz 7;Question 1;The marketer who expects to be effective in the international;marketplace should;be;antagonistic toward other cultures.;not let the;local culture influence their decisions.;practice;cultural chauvinism.;not let market;behavior influence their decisions.;have a positive outlook on an international;assignment.;Question 2;Which of the following is a disadvantage associated with a sales;force comprising expatriate salespeople?;Adverse effect;on the prestige of the product.;Deterioration;of product quality.;Lack of;technological expertise.;Inadequate;knowledge of the company.;Large cultural barriers.;Question 3;Which of the following is the main reason for the failure of;individual incentives to motivate employees in Japan?;Emphasis on paternalism.;High;corruption levels.;Practice of;cultural chauvinism.;Democratic;form of government.;Encouraging;individualism.;Question 4;Which of the following is an advantage of virtual expatriates?;They can bond;well and work better with their subordinates in the foreign country.;They can;establish closer relationships with their customers in the foreign country.;Their families do not have to be uprooted from;their home country.;They possess;complete local knowledge about cultural practices in the foreign country.;They can avoid;cross-cultural communications problems with their foreign colleagues.;Question 5;Which of the following is the final link in the culmination of a;company's marketing and sales efforts?;Chairperson;Marketing;manager;Sales representative;General;manager;Accountant;Question 6;Which of the following is one of the advantages of a sales force;consisting of expatriate sales representatives?;They possess greater technical training.;They transcend;cultural and legal barriers.;They cost less;to maintain in a foreign location.;The cultural;gap can be easily narrowed.;They have a;better understanding of distribution channels.;Question 7;Which of the following is the most important quality that a;recruiter should consider while hiring marketing personnel?;They should;have little cultural empathy as this might distract them from their main;purpose.;When working;in a foreign country, they must be capable of taking decisions that are not;influenced by the habits of the market.;They should be;able to represent a culturally superior image of their country and its;products.;They should be;hypersensitive to the behavioral variations in different countries.;They should possess a considerable breadth of;knowledge of many subjects both on and off the job.;Question 8;David is a Canadian national who works for a U.S. company in;Japan. David may be considered to be a _____.;long-term;virtual expatriate;native;salesperson;third-country national;short-term;virtual expatriate;local national;Question 9;Which of the following is an advantage of hiring local nationals;in the sales force?;They are more;efficient in communicating with and influencing headquarters' personnel.;They are more knowledgeable about a;country's business structure and systems.;They are more;knowledgeable of the company and its product line.;They are;likely to have superior technical expertise.;They are less;likely to accept any form of bribe.;Question 10;In which of the following situations is an expatriate sales;force most likely to have an advantage over a native sales force?;When selling;consulting services.;When selling;in relationship-oriented countries.;When the;product caters to a niche market.;When the product is highly technical.;When the;product is global in nature.;Question 11;The Floral Group, an importing organization in New York, has;just bought an excessive amount of perfume from perfume manufacturer in Paris.;Unknown to the perfume manufacturer, the Floral Group has sold 25 percent of;its order to distributors in France that have been unable to purchase any products;from the perfume manufacturer. Which of the following best describes the;transaction that has just taken place?;Black-listed;importing;Direct;importing;Circular;importing;Co-mingled;importing;Parallel importing;Question 13;One of the possible reasons for manufacturing in a third country;could be an attempt to _____.;standardize;middlemen margins;reduce the;credit risk of the seller;reduce the;capital-labor ratio;increase the;inputs used in manufacturing;reduce manufacturing costs;Question 14;If the supply of a good in a market is limited, a company may;follow a _____ approach to maximize revenue and to match demand to supply.;penetration;pricing;psychological;pricing;variable-cost;pricing;full-cost pricing;price skimming;Question 15;The costs of production may be lowered if a firm ships;unassembled goods to a free trade zone (FTZ) in an importing country because;wages and other;overheads may be higher in an FTZ.;locally-produced;components do not qualify for tariffs.;unassembled goods may qualify for lower;freight rates.;the finished;goods are exported to other countries.;goods;imported in an FTZ qualify for the same level of tariffs as other imported;goods.;Question 16;In _____ pricing, the philosophy is that no unit of a similar;product is different from any other unit in terms of cost and that each unit;must bear its full share of the total fixed and variable cost.;full-cost;fixed-cost;variable-cost;demand-based;premium;Question 17;In most cases, the reason that products which cost relatively;little in one country cost more in another is;profiteering.;inadequate;demand.;inelastic;demand.;elastic;demand.;the costs of exporting.;Question 18;Which of the following is true of the full-cost pricing;approach?;In this;approach, any contribution to fixed cost after variable costs are covered;is profit to the company.;In this;approach, the firm is concerned only with the marginal or incremental cost;of producing goods to be sold in overseas markets.;In this approach, prices are often set on a;cost-plus basis, that is, total costs plus a profit margin.;This;approach is a practical approach to pricing when a company has high fixed;costs and unused production capacity.;This;approach insists that each unit of a similar product is treated differently;in terms of cost.;Question 19;The use of countertrade in international trade;allows trade with countries short of hard;currency.;reduces a;firm's competitive advantage.;could increase;the tax liabilities of trading firms.;leads to a;loss of revenue.;is considered;unethical.;Question 20;Which of the following would be considered an advantage of leasing equipment;rather than owning it?;Lease revenue tends to fluctuate greatly.;Leased equipment rarely breaks down.;Leasing helps guarantee better maintenance on overseas equipment.;Leasing keeps companies from using experimental equipment.;Leasing is less risky than outright sale of equipment.


Paper#47038 | Written in 18-Jul-2015

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