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FIU MAR4156 Final exam




Question;Question 1;Business-to-business;marketers frequently misinterpret the concept of quality. Which of the;following examples best illustrates this idea?;Farmers;in developing countries often prefer less-efficient but easier-to-maintain;products.;Accountants in the Middle East often;use the abacus rather than a calculator.;Some Japanese firms do not do;business with many U.S. suppliers because their packaging is faulty.;Products that are imported into a;country are usually customized for the users in the country.;ISO 9000 standards are universally;accepted as a guarantee of the suitability of products in consumer;applications.;Question 2;In the case;of cellular phones, the physical product is practically given away to gain;the phone services contract. This could be because;the cellular phone company does not;view market share as a strategic goal.;the cost of production of the;cellular phone is very low.;the;revenues from associated services exceed the revenues from the cellular;phone.;the margins on after-sales services;for the cellular phones is low.;consumers sometimes buy a variety of;services that are not associated with products.;Question 3;The Global Harmonization Task Force is an international effort;that is attempting to;synchronize standards for several international;industrial sectors.;promote free;trade among developing and developed nations.;equalize wages;among countries.;increase;double testing of goods and services.;equalize the;perception of quality across countries.;The U.S. Department of Commerce participates in programs to promote U.S.;standards and is active in the development of the Global Harmonization Task;Force, an international effort to harmonize standards for several industry;sectors.;Question 4;The ISO 9000 certification will allow a company to;hedge its risk;from currency fluctuations.;increase its;revenues from associated services.;diversify into;other product lines.;differentiate its product from its competitors.;provide;after-sales services.;Question 5;For managers selling capital equipment and big-ticket industrial;services, understanding the concept of _____ is absolutely fundamental to their;success.;kinked demand;full cost;pricing;cost plus;pricing;derived demand;postponed;demand;Question 6;Assuming that the international marketer has produced the right;product, used the proper channel of distribution, and promoted the good;correctly, the effort can fail badly if the international marketer fails to;inform the;host government of all its marketing objectives.;set the right price for the goods or services.;work with;trade union representatives.;consider the;environmental impact of its goods or services.;work on a;franchise basis in the country.;Question 7;Which of the following is true of countertrading?;Frequently there is inadequate time to conduct a;market analysis in a countertrade negotiation.;Identifying;countries that have a history of countertrading is one of the major problems;with countertrades.;The use of;countertrading to sell a good implies that the demand for the good is highly;elastic.;Countertrading;does not benefit countries that face a shortage of hard currencies with which;to trade.;The U.S.;dollar is the reserve currency that is used in countertrades.;Question 8;The creation of a free trade zone leads to;a decline in;exports.;an increase in;taxes and duties levied on a good.;reduced price escalation.;a fall in;imports.;higher labor;costs and overheads.;Question 9;A _____ policy is used to stimulate market and sales growth by;deliberately offering products at low prices.;penetration pricing;variable-cost;pricing;premium pricing;price skimming;full-cost;pricing;Question 10;is a typical payment procedure for established customers;where the goods are delivered, and the customer is billed on an;end-of-the-month basis.;An open account;A letter of;credit;A bill of;exchange;Cash in advance;Forfaiting;Question 11;In Russia, products are divided into two categories-;ours" and "imported." This is an example of;cultural;revisionism;ethnocentrism;conversion to;capitalism;communist;mentality;structural;marketing orientation;Question 12;Omega appliances, a Korean company that manufactures kitchen;appliances had to alter the design of its chimneys to suit the needs of the;consumers in its Japanese market. The Japanese preferred compact and efficient;appliances to fit their small kitchens. The component of the product that had;to be altered in the above scenario is the _____.;packaging;component;functional;component;core component;technical;component;support;services component;Question 13;According to the product component model, installation, repair;and maintenance, deliveries, and warranties are all part of the _____ component;of the product.;core;support services;packaging;functional;global;Question 14;The Red Lobster seafood restaurant is considering opening branch;operations in China. However, the restaurant chain's labor union has already;pointed out a potential problem with this expansion. In China, it is considered;to be in bad taste to allow employees to collect tips for service. Since a;great portion of a typical wait-staff person's compensation comes in the form;of tips, the union would like to know how employees would be compensated for;this loss. The above example illustrates which of the following barriers a;consumer services marketer faces in a foreign market?;Protectionism.;Controls on transborder data flows.;Protection of;intellectual property.;Cultural;requirements for adaptation.;Language;translation barriers.;Question 15;Adore cosmetics had to increase the SPF value of their sunscreen;lotions marketed in the Middle East to provide more protection against UV;radiation. Which of the following factors is dictating product adaptation in;the above scenario?;Legal requirements.;Cultural;requirements.;Economic;requirements.;Climatic requirements.;Political;requirements.;Question 16;A(n) _____ is a domestic middleman set up in a foreign country;or U.S. possession that can obtain a corporate tax exemption on a portion of;the earnings generated by the sale or lease of export property.;Webb-Pomerene;export association;manufacturer's;export agent;export;management company;complementary;marketer;foreign sales corporation;Question 17;Sixty percent of the Japanese population lives in the;market area, which essentially functions as one massive city.;Tokyo-Nagoya-Osaka;Komaki-Tokoname-Kariya;Nagoya-Handa-Seto;Nishio-Okazaki-Inazawa;Inuyama-Nisshin-Takahama;Question 18;Complementary marketing is;commonly known as _____.;A. backhauling;B. demand shifting;C. piggybacking;D. shape shifting;E. skimming;Question 19;Most middlemen have little loyalty to their vendors. They handle;brands in good times when the line is making money but quickly reject such;products within a season or a year if they fail to produce during that period.;This is an example of problems associated with which of the following six Cs of;channel strategy?;Character;Continuity;Control;Cost;Capital;requirement;Question 20;are considered to be the foundation of the Japanese;distribution system.;Consumers;Brokers;Manufacturers;Small retailers;Wholesalers;Question 21;All of the following are specific objectives of sales promotion;EXCEPT;immediate;purchase.;consumer;introduction to the store.;gaining retail point-of-purchase displays.;building brand;loyalty.;encouraging;stores to stock the product.;Question 22;Meta Garbon, a manufacturer of sports bicycles, in a bid to tap;the enormous market for bicycles in China promote their cycles as premium;sporting and leisure bicycles. They use various cycling legends and sports;celebrities as brand ambassadors, and use television, radio, and newspapers as;media. Bicycles in China are used mainly by the working class for commutation;and the main users of bicycles did not relate to Meta Garbon's products and the;promotional campaign was a failure. During which of the following steps of the;IMC process did Meta Garbon go wrong?;Information source selection.;Selection of;message channel.;Encoding.;Decoding.;Noise;cancellation;Question 23;The emergence of pan-European communications media will most;likely cause companies to;opt for;localized promotional campaigns.;opt for;greater customization of promotional efforts.;promote their;products only in English.;use only;Internet as their message channel.;choose more standardized promotional efforts.;Question 24;In the context of integrated marketing communications, in many;markets, the availability of appropriate _____ to customers can determine entry;decisions.;demonstrations;cultural;appeal;technological;aid;services;communication channels;Question 25;Which of the following steps of a communications process is;important as a check on the effectiveness of the other steps?;Selecting a;proper message.;Encoding the;message.;Selecting an;appropriate channel of communication.;Decoding the;message.;Feedback.;3.33333 points;Question 26;In the context of the rewards from work, Japanese and American;salespersons are similar barring one aspect which the Japanese rate as more;important than their American counterparts. Identify this aspect.;Job security;Promotion;Accomplishments;Social recognition;Personal;growth and development;Question 27;Considering the specific characteristics of Japan's culture;which of the following strategies would be most successful in motivating;employees in Japanese organizations?;Individual;commission systems;Group bonus schemes;Company cars;Birthday gift;vouchers;Best employee;awards;Question 28;Which of the following is an advantage of virtual expatriates?;They can bond well and work better with their subordinates in the foreign;country.;They can establish closer relationships with their customers in the foreign;country.;Their families do not have to be uprooted from their home country.;They possess complete local knowledge about cultural practices in the;foreign country.;They can avoid cross-cultural communications problems with their foreign;colleagues.;Question 30;Which of the following is a characteristic of a professional expatriate?;They work abroad for a period of one month and then return to the home;office.;They work for a foreign company in a third country for a short period.;They work abroad in country after country for the greater part of their;careers.;They work in their home branches for most of their careers.;They manage operations in other countries but do not move there.


Paper#47054 | Written in 18-Jul-2015

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