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strayer university mkt100 full course [ all 11 week discussions all assignments all quizes except[ week 10 quiz 9]

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Question;Week 1 discussionMarketing Strategy and the Five Ps of Marketing" Please respond to the following:? * From the e-Activity, compare the marketing strategies of Nike and Adidas, and explain which company had the winning strategy. Provide a rationale for your response.? * From the simulation, discuss the manner in which each of the 5 Ps is related to customer relationship management. Support your point of view with examples of such relationships.Week 2 discussions"Marketing Objectives and Ethics in Marketing" Please respond to the following:? * From the simulation, examine the marketing objectives of a company of your choice and discuss how its strategies are aligned to the objectives.? * From the e-Activity, discuss the primary reasons why firms that focus on fairness to stakeholders are more likely to be seen as ethical than those that do not. Explain the fundamental reasons why it is important to include marketing ethics at all stages of the marketing process.Week 3 discussion"?Segmentatio? and ?Consumer and Business Buying Behavior?" Please respond to the following:? * From the simulation, determine one (1) segmentation variable by which you will collect research data for a product that you wish to market and sell online. Include all of the factors and characteristics you will consider under the selected variable. Provide a rationale for the selection of the variable, and the related factors and characteristics.? Describe your experience of buying at least two (2) consumer products which you thought were targeted specifically to meet your needs. Discuss the segmentation strategy that the companies that make the chosen products used in order to sell them.Week 4 discussn"Business Markets and Global Marketing" Please respond to the following:? * From the simulation, explain the key factors that you need to consider while selling to organizations, and determine whether it is easier to sell to individual consumers. Provide a rationale for your response.? ANMCorp is a popular automobile company in the U.S. with many well-recognized brands. The company now plans to market its flagship product, a convertible luxury sedan, in Singapore. Imagine that you have been asked to assist ANMCorp?s marketing team in devising a marketing strategy for its new move. Determine the key global factors ANMCorp will need to consider for a successful launch of the product in Singapore. Provide a rationale for your response.Week 5 disccunn"Market Penetration and Branding" Please respond to the following:? * From the simulation, differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response.? Assume that you have been given the task of developing the branding strategy for Achilles? new casual shoes for children. Select a brand name for the new product, and determine the branding strategy that you would use for this product."Pricing Strategy and Pricing Management" Please respond to the following:* From the simulation, you learned about the importance of identifying a pricing objective before developing the pricing strategy. OatHealth is a brand of oatmeal marketed by Health And You all over the U.S. The company has been noticing a decline in sales. An external consultant appointed by the company has attributed the sales drop to issues in pricing. Determine a pricing objective, and discuss a new pricing strategy that could help the company revive its falling sales.* From the e-Activity, give examples of two (2) products that rely on their price to woo customers, and demonstrate the manner in which pricing management must go hand in hand with the identification of the correct target market. Provide a rationale for your response.7Question"Global Trade and Distribution Strategy" Please respond to the following:Illustrate the role of supply-chain management in the global movement of goods from one country to another, and explain its overall impact on local trade. Support your answer with examples of such an impact in action.* From the simulation, describe the characteristics of the target market for the Achilles Kids shoes and propose a distribution strategy that would work for this target market. Provide a rationale for your response.week 8 discusss"Retail Environment" Please respond to the following:* From the first e-Activity, analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples.* From the simulation, suggest key strategies that Achilles Ks, a mass market shoe line, could use in order to modify its retailing approach if it were a luxury shoe line.9Question"Integrated Marketing Communications and Elements of Promotion Mix" Please respond to the following:Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response.* From the simulation, outline three (3) ideas that Achilles? public relations campaign could use in order to counter the false allegation that the company is involved in using exotic leathers illegally to make formal shoes for women. Justify your response.10"Personal Selling and Sales Objectives" Please respond to the following:Compare and contrast a personal selling experience with buying goods or services online as opposed to at a retail outlet, and explain your preference as a marketer. Provide a rationale for your response.* From the simulation, propose key methods that a company may use in order to realistically set its sales objectives. Support your answer with examples of ways in which these proposed methods have worked in the past.11Question"Looking Back and Looking Ahead" Please respond to the following:Summarize what you have learned in this class in 140 characters or less (something you could post on Twitter).Predict what new forms of marketing you could expect to see in the next 10 to 20 years. Provide specific (and creative) examples to support your response.all quizes1Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known asAnswer? Question 23 out of 3 pointsThe forces of the marketing environment includeAnswer? Question 33 out of 3 pointsIssues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.Answer? Question 40 out of 3 pointsConsumers buying products online have dramatically affected the ____ variable of the marketing mix.Answer? Question 53 out of 3 pointsA target marketAnswer? Question 63 out of 3 points____ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.Answer? Question 70 out of 3 pointsThe marketing mix is built around theAnswer? Question 80 out of 3 pointsThe concept of "exchange" is fundamental to the definition of marketing. What is the best description of exchange?Answer? Question 90 out of 3 pointsCustomer costs include anything the buyer must give up in order to obtain the benefits the product provides. The most obvious customer cost isAnswer? Question 103 out of 3 pointsLong-term relationships with profitable customers is the key objective ofAnswerSelected Answer:customer relationship management.Correct Answer:customer relationship management.? Question 13 out of 3 pointsThe reputation and well-known brand name of Rolex watches represents a ____ for Rolex.Answer? Question 23 out of 3 pointsCustomer relationship management is facilitated by gathering useful data fromAnswer? Question 30 out of 3 pointsThe Boston Consulting Group's matrix is based on theAnswer? Question 40 out of 3 points____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization's goals.Answer? Question 50 out of 3 pointsA ____ is something that an organization does extremely well and may give a company an advantage over its competition.Answer? Question 60 out of 3 pointsUsing information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known asAnswer? Question 70 out of 3 pointsAccording to the Boston Consulting Group, marketers may classify their products as all of the following exceptAnswer? Question 80 out of 3 pointsThe process of putting marketing strategies into action is calledAnswer? Question 90 out of 3 pointsA firm's unique symbols, personalities, and philosophies comprise itsAnswer? Question 100 out of 3 pointsThe Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share asAnswer? Question 113 out of 3 pointsEmployees, customers, communities, and investors are all considered ____ in relation to marketing.Answer? Question 120 out of 3 points____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.Answer? Question 133 out of 3 pointsOrganizations that provide smoke-free environments or low-fat products are responding to changes inAnswer? Question 140 out of 3 pointsTotal buying power declines during periods of economicAnswer? Question 150 out of 3 pointsWho are the primary recipients of the benefits of strategic philanthropy?Answer? Question 163 out of 3 pointsThe amount of money received through wages, rents, investments, pensions, and subsidies is calledAnswer? Question 170 out of 3 pointsAssuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.Answer? Question 180 out of 3 pointsConsumers begin to become more price and value conscious during periods ofAnswer? Question 190 out of 3 pointsVarious stakeholders and ____ determine the acceptable standards of conduct involving ethics.Answer? Question 203 out of 3 pointsTo monitor changes in the marketing environment effectively, marketers must engage inAnswer? 1product that is simply labeled with the product category is considered aAnswer? Question 23 out of 3 pointsSales start at zero and profits are negative during the ____ stage of the product life cycle.Answer? Question 30 out of 3 pointsThe development of a container and graphic design for a product is calledAnswer? Question 40 out of 3 pointsProducts which are relatively inexpensive and frequently purchased with minimal effort are classified as ____ products.Answer? Question 53 out of 3 pointsAn individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?Answer? Question 63 out of 3 points____ packaging means that the product is packaged in line with the packaging practices associated with a particular product category.Answer? Question 70 out of 3 pointsAlthough they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.Answer? Question 83 out of 3 pointsBrand ____ is a customer's favorable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.Answer? Question 90 out of 3 pointsThe last group to adopt a new product, ____, is oriented toward the past and is suspicious of new products.Answer? Question 100 out of 3 pointsThe width of a product mix is measured by the number of productAnswer? Question 113 out of 3 pointsChanges that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.Answer? Question 123 out of 3 pointsThe ability of a product to provide the same level of quality over time is calledAnswer? Question 130 out of 3 pointsThree major ways in which marketers engage in product differentiation areAnswer? Question 140 out of 3 pointsDuring which stage of new-product development does the firm consider profitability?Answer? Question 150 out of 3 pointsA suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n)Answer? Question 160 out of 3 pointsIntroducing new products is risky and so isAnswer? Question 173 out of 3 pointsThe three major ways to modify a product includeAnswer? Question 180 out of 3 pointsProduct failure is a concern of all marketers. Which of the following phases of new-product development is best able to measure this concern?Answer? Question 193 out of 3 pointsWhat is the primary distinction between a line extension and a product modification?Answer? Question 200 out of 3 pointsThe main characteristic of a ____ is that customers are satisfied to the point that they use a service repeatedly over a period of time.AnswerQuestion? Question 10 out of 3 pointsLong-term partnerships among channel members working together to reduce inefficiencies, costs, and redundancies in the entire marketing channel is calledAnswer? Question 20 out of 3 pointsWhich major mode of freight transportation provides the most flexible schedules and routes?Answer? Question 30 out of 3 pointsA single leader who controls and organizes a marketing channel is called aAnswer? Question 43 out of 3 pointsFreight transportation companies that offer several different shipment methods are calledAnswer? Question 50 out of 3 pointsWhich mode of transportation hauls more freight than any other?Answer? Question 60 out of 3 pointsAn independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n)Answer? Question 73 out of 3 pointsTying agreements occur when aAnswer? Question 80 out of 3 pointsA group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called aAnswer? Question 90 out of 3 pointsAn independent business that takes title to products and carries inventories is a(n)Answer? Question 100 out of 3 pointsThe notion of physical distribution isAnswer?A wholesaler that carries a wide product mix but offers only limited depth within product lines is called aAnswer? Question 20 out of 3 pointsA merchant wholesalerAnswer? Question 30 out of 3 pointsWhich of the following is a full-service merchant wholesaler?Answer? Question 40 out of 3 pointsA retailer is an organization that purchases products for the purpose of reselling them toAnswer? Question 50 out of 3 pointsAutomatic vending isAnswer? Question 60 out of 3 pointsMerchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are calledAnswer? Question 70 out of 3 pointsOff-price retailers featureAnswer? Question 83 out of 3 pointsA manufacturers' outlet mall is most appropriately classified as a(n)Answer? Question 93 out of 3 pointsWhich of the following is the least flexible of these important retailing strategy issues?Answer? Question 100 out of 3 pointsSelf-service, general merchandise stores such as Kmart are known asAnswerWeek 4Assignment 1Week 4 Assignment 1 SubmissionContentIf you are using the Blackboard Mobile Learn iOS App, please click "View in Browser"Click the link above to submit your assignment.Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors, training on how to grade is within the Instructor Center.Marketing Plan 1Due Week 4 and worth 300 pointsUse the Internet or the Strayer Library to familiarize yourself with an industry and then create a fictional start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious company may export an existing good or service to a foreign business market (e.g., developing Websites for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company.Write a five to six (5-6) page paper in which you:Describe your company and its product in terms of its marketability.Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.Outline the marketing goals in terms of the target market you selected, and describe the manner in which you would use marketing mix to reach that target market.Describe the key method(s) that the company will use to implement the marketing mix that you have developed. The methodology should, at a minimum, focus on the details of the different elements of the market mix and how your company will focus them on the target market.Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides, citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Determine the elements of marketing research.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.Marketing Plan 2Due Week 10 and worth 300 pointsYou created a fictional start-up company entering a foreign (non U.S.) market with a good or service. Here you will continue to work on your marketing plan for the good or service the company is offering.Write a five to six (5-6) page paper in which you:Provide a detailed description of your company. The description should include, at a minimum, the product?s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.Describe the company?s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.Analyze the pricing strategy relative to the company?s pricing objective, and internal and external factors that could affect the pricing of the company?s goods or services.Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides, citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Understand the key elements of business marketing including product, price, distribution, and promotion.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Identify the key factors in establishing price.Describe logistics and marketing distribution channels.Explain the considerations of a promotional mix.Explain the key components of consumer and business sales promotion.Determine the roles of integrated marketing communications, advertising, and public relations in marketing.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanics

 

Paper#47065 | Written in 18-Jul-2015

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