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strayer university mkt100 all week quiz total 8 quizes except week 10 quiz 9

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Question;Question?Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known asAnswer? Question 23 out of 3 pointsThe forces of the marketing environment includeAnswer? Question 33 out of 3 pointsIssues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.Answer? Question 40 out of 3 pointsConsumers buying products online have dramatically affected the ____ variable of the marketing mix.Answer? Question 53 out of 3 pointsA target marketAnswer? Question 63 out of 3 points____ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.Answer? Question 70 out of 3 pointsThe marketing mix is built around theAnswer? Question 80 out of 3 pointsThe concept of "exchange" is fundamental to the definition of marketing. What is the best description of exchange?Answer? Question 90 out of 3 pointsCustomer costs include anything the buyer must give up in order to obtain the benefits the product provides. The most obvious customer cost isAnswer? Question 103 out of 3 points? Question 13 out of 3 pointsThe reputation and well-known brand name of Rolex watches represents a ____ for Rolex.Answer? Question 23 out of 3 pointsCustomer relationship management is facilitated by gathering useful data fromAnswer? Question 30 out of 3 pointsThe Boston Consulting Group's matrix is based on theAnswer? Question 40 out of 3 points____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization's goals.Answer? Question 50 out of 3 pointsA ____ is something that an organization does extremely well and may give a company an advantage over its competition.Answer? Question 60 out of 3 pointsUsing information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known asAnswer? Question 70 out of 3 pointsAccording to the Boston Consulting Group, marketers may classify their products as all of the following exceptAnswer? Question 80 out of 3 pointsThe process of putting marketing strategies into action is calledAnswer? Question 90 out of 3 pointsA firm's unique symbols, personalities, and philosophies comprise itsAnswer? Question 100 out of 3 pointsThe Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share asAnswer? Question 113 out of 3 pointsEmployees, customers, communities, and investors are all considered ____ in relation to marketing.Answer? Question 120 out of 3 points____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.Answer? Question 133 out of 3 pointsOrganizations that provide smoke-free environments or low-fat products are responding to changes inAnswer? Question 140 out of 3 pointsTotal buying power declines during periods of economicAnswer? Question 150 out of 3 pointsWho are the primary recipients of the benefits of strategic philanthropy?Answer? Question 163 out of 3 pointsThe amount of money received through wages, rents, investments, pensions, and subsidies is calledAnswer? Question 170 out of 3 pointsAssuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.Answer? Question 180 out of 3 pointsConsumers begin to become more price and value conscious during periods ofAnswer? Question 190 out of 3 pointsVarious stakeholders and ____ determine the acceptable standards of conduct involving ethics.Answer? Question 203 out of 3 pointsTo monitor changes in the marketing environment effectively, marketers must engage inAnswerQuestion?Students from marketing research class collect data from three areas on campus. When they analyze their data the responses are very similar. The students can state they achieved which of the following?Answer? Question 23 out of 3 pointsAn informed guess or assumption about a certain problem or set of circumstances is known asAnswer? Question 33 out of 3 pointsData that are observed or collected directly from respondents are calledAnswer? Question 43 out of 3 points____ that are either accepted or rejected become the primary conclusions of a marketing research study.Answer? Question 53 out of 3 pointsMarketers often begin the data collection phase of a research project by gathering secondary data. This type of information may come from both ____ and ____ sources.Answer? Question 63 out of 3 pointsResearch that is conducted to clarify the characteristics of certain phenomena to solve a particular problem is called ____ research.Answer? Question 73 out of 3 pointsWhen a market researcher is using ethnographic techniques, he or she is engaging inAnswer? Question 83 out of 3 pointsCorporate executives often prefer marketing research findings to be put into a reportAnswer? Question 93 out of 3 pointsQuota sampling is most commonly used inAnswer? Question 103 out of 3 pointsThe real value of marketing research to the organization can best be measured byAnswer? Question 113 out of 3 pointsThe three most commonly used psychographic segmentation variables areAnswer? Question 120 out of 3 pointsRetail-site location analyses, unique product offerings, and special advertising campaigns are all examples of the use ofAnswer? Question 133 out of 3 pointsAny group of people who, as individuals or as organizations, have needs for products in a product class and who have the ability, willingness, and authority to buy such products is a(n)Answer? Question 143 out of 3 pointsIndividuals, groups, or organizations with one or more similar characteristics that cause them to have similar product needs are classified asAnswer? Question 153 out of 3 pointsWhen marketing research shows that a group of people does not desire a particular product, the people in that groupAnswer? Question 163 out of 3 pointsAlpine Ski Shops U.S, is looking for new markets. Since their market is based mainly on access to snow, they would most likely use which base for segmentation?Answer? Question 173 out of 3 pointsThe division of a market according to what benefits consumers want from the product is called ____ segmentation.Answer? Question 183 out of 3 pointsCompany sales forecasts are least likely to be based onAnswer? Question 193 out of 3 pointsTo find a target market, a firm can use theAnswer? Question 203 out of 3 pointsWhich of the following variables would most likely be used to segment a business market?Answer? Question 213 out of 3 pointsChanges in an individual's thought processes and behavior caused by information and experience is calledAnswer? Question 223 out of 3 pointsThe three most widely recognized types of consumer problem solving are:Answer? Question 233 out of 3 pointsBuyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are calledAnswer? Question 243 out of 3 pointsAn unplanned buying behavior resulting from a powerful urge to buy something immediately is calledAnswer? Question 250 out of 3 pointsIn the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are calledAnswer? Question 263 out of 3 pointsCognitive, affective, and behavioral are the three major components ofAnswer? Question 273 out of 3 pointsRoutinized response behavior is what a consumer does whenAnswer? Question 283 out of 3 pointsChanging people's attitudes toward a firm and its marketing program isAnswer? Question 290 out of 3 pointsDuring which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?Answer? Question 303 out of 3 pointsMarketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate thatAnswerQuestion? 1product that is simply labeled with the product category is considered aAnswer? Question 23 out of 3 pointsSales start at zero and profits are negative during the ____ stage of the product life cycle.Answer? Question 30 out of 3 pointsThe development of a container and graphic design for a product is calledAnswer? Question 40 out of 3 pointsProducts which are relatively inexpensive and frequently purchased with minimal effort are classified as ____ products.Answer? Question 53 out of 3 pointsAn individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?Answer? Question 63 out of 3 points____ packaging means that the product is packaged in line with the packaging practices associated with a particular product category.Answer? Question 70 out of 3 pointsAlthough they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.Answer? Question 83 out of 3 pointsBrand ____ is a customer's favorable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.Answer? Question 90 out of 3 pointsThe last group to adopt a new product, ____, is oriented toward the past and is suspicious of new products.Answer? Question 100 out of 3 pointsThe width of a product mix is measured by the number of productAnswer? Question 113 out of 3 pointsChanges that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.Answer? Question 123 out of 3 pointsThe ability of a product to provide the same level of quality over time is calledAnswer? Question 130 out of 3 pointsThree major ways in which marketers engage in product differentiation areAnswer? Question 140 out of 3 pointsDuring which stage of new-product development does the firm consider profitability?Answer? Question 150 out of 3 pointsA suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n)Answer? Question 160 out of 3 pointsIntroducing new products is risky and so isAnswer? Question 173 out of 3 pointsThe three major ways to modify a product includeAnswer? Question 180 out of 3 pointsProduct failure is a concern of all marketers. Which of the following phases of new-product development is best able to measure this concern?Answer? Question 193 out of 3 pointsWhat is the primary distinction between a line extension and a product modification?Answer? Question 200 out of 3 pointsThe main characteristic of a ____ is that customers are satisfied to the point that they use a service repeatedly over a period of time.AnswerThe ____ prohibits price fixing among firms in an industry.Answer? Question 20 out of 3 pointsThe degree to which the price of a product enhances a customer's satisfaction with the purchase experience and with the product after the purchase is part of theirAnswer? Question 33 out of 3 pointsCosts that do not vary with changes in the number of units produced and sold are called ____ costs.Answer? Question 40 out of 3 pointsWhen marketers emphasize price as an issue and match or beat the prices of other companies, they are usingAnswer? Question 50 out of 3 pointsWhat do all of the following have in common: tuition, fee, premium, retainer, dues?Answer? Question 60 out of 3 pointsSafe Auto advertises its low-cost automobile insurance as "minimum coverage for minimum budgets." Safe Auto is engaging inAnswer? Question 70 out of 3 pointsBuyers who focus on purchasing products that signify prominence and status areAnswer? Question 80 out of 3 pointsWhich of the following is the most flexible variable in the marketing mix?Answer? Question 93 out of 3 pointsTemporary price reductions through sales, rebates, and special discounts are often used toAnswer? Question 100 out of 3 pointsPremium-priced products are usually marketed throughAnswer? Question 110 out of 3 pointsIf an organization sets prices to recover research and development expenses and establish a premium quality image for its product, it would be using a ____ pricing objective.Answer? Question 120 out of 3 pointsWhen a company prices one item in a line low with the intention of selling a higher-priced item in the same line, it is usingAnswer? Question 130 out of 3 pointsMaintaining or increasing market shareAnswer? Question 140 out of 3 pointsPricing strategies and methodsAnswer? Question 150 out of 3 pointsPrice leaders, comparison discounting, and special-event pricing are applications ofAnswer? Question 160 out of 3 pointsA problem associated with ____ is that consumers can predict when prices will be lowered and delay purchases until that time.Answer? Question 170 out of 3 pointsWhen a company adjusts price levels so that it can increase sales volume to levels that match the organization's expenses, it is said to employ a ____ objective.Answer? Question 180 out of 3 pointsWhen businesses charge the highest possible price that customers who really want the new product will pay, they are usingAnswer? Question 190 out of 3 pointsA sale that advertised prices "up to 65 percent off" the original price usesAnswer? Question 200 out of 3 pointsA product that has more features than those of its competition, or that is perceived to be of higher quality, warrants using which type of pricing strategy?AnswerQuestion? Question 10 out of 3 pointsLong-term partnerships among channel members working together to reduce inefficiencies, costs, and redundancies in the entire marketing channel is calledAnswer? Question 20 out of 3 pointsWhich major mode of freight transportation provides the most flexible schedules and routes?Answer? Question 30 out of 3 pointsA single leader who controls and organizes a marketing channel is called aAnswer? Question 43 out of 3 pointsFreight transportation companies that offer several different shipment methods are calledAnswer? Question 50 out of 3 pointsWhich mode of transportation hauls more freight than any other?Answer? Question 60 out of 3 pointsAn independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n)Answer? Question 73 out of 3 pointsTying agreements occur when aAnswer? Question 80 out of 3 pointsA group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called aAnswer? Question 90 out of 3 pointsAn independent business that takes title to products and carries inventories is a(n)Answer? Question 100 out of 3 pointsThe notion of physical distribution isAnswerQuestion?A wholesaler that carries a wide product mix but offers only limited depth within product lines is called aAnswer? Question 20 out of 3 pointsA merchant wholesalerAnswer? Question 30 out of 3 pointsWhich of the following is a full-service merchant wholesaler?Answer? Question 40 out of 3 pointsA retailer is an organization that purchases products for the purpose of reselling them toAnswer? Question 50 out of 3 pointsAutomatic vending isAnswer? Question 60 out of 3 pointsMerchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are calledAnswer? Question 70 out of 3 pointsOff-price retailers featureAnswer? Question 83 out of 3 pointsA manufacturers' outlet mall is most appropriately classified as a(n)Answer? Question 93 out of 3 pointsWhich of the following is the least flexible of these important retailing strategy issues?Answer? Question 100 out of 3 pointsSelf-service, general merchandise stores such as Kmart are known asAnswer

 

Paper#47068 | Written in 18-Jul-2015

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