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FIU MAR4156 midterm exam




Question;FIU MAR4156 Midterm exam;uestion;1;Ajax Corporation has decided to enter the international;marketing arena by marketing its products on a country-by-country basis, with;separate marketing strategies for each country. The company is using which of;the following concepts to formulate its international policies and strategies?;Domestic;market extension concept;Multidomestic market concept;Mass marketing;concept;Universal;marketing concept;Standardized;marketing concept;Question;2;Which of the following is an uncontrollable element for an;international marketer?;Firm;characteristics;Promotion;Price;Research;Level of technology;Question;3;impedes the ability of a person to assess a foreign market;in its true light.;Nativism;Pluralism;Xenocentrism;Ethnocentrism;Relativism;Question 4;Which of the following organizations seems better equipped for;internationalization?;A firm that sells its products only to those foreign customers who directly;contact the firm.;A firm that has a production capacity that is much greater than home market;demand.;A firm that focuses its production activities on meeting the demands in the;home market.;A firm that has a culturally diverse employee profile but few competitive;offerings at the global level.;A firm that has little intention of maintaining a continuous market;representation.;Question 5;Which of the following is closely related to the self-reference criterion?;Differentiation;Marketing myopia;Ethnocentrism;Multiculturalism;Pluralism;Q6;Which of the following is a criticism;associated with the global financial institutions?;Question 7;Which of the following is true regarding the balance-of-payments records?;The balance-of-payments accounts do not consider income brought in by;non-resident citizens of a country.;The fact that assets and liabilities balance does not essentially mean that;a nation is in a particularly good financial condition.;A balance of payments is not a record of condition.;A balance of payments is a determinant of condition.;A balance of payments records all the financial transactions of a country;since 1980.;Question 8;The United States and other countries require some products (automobiles in;particular) to contain a percentage of "local content" to gain;admission to their markets. This is an example of the stringent usage of;to restrict trade.;exchange permits;embargoes;blocked currencies;standards;antidumping penalties;2.5 points;Question 9;Blockage is ideally accomplished;when a country refuses to allow an importer to exchange its national;currency for the seller's currency.;when two countries enter into a voluntary agreement to restrict volume of;exports.;when a country applies specific unit or dollar limit to a particular type of;good.;when countries limit the export of certain goods on a case-by-case basis.;when the government imposes a mandatory tax on goods entering at its borders.;Question 10;Post World War II, it was noticed that there was worldwide economic growth and;countries once classified as less developed were reclassified as _____.;capitalist countries;free trade economies;tier-II countries;developed countries;newly industrialized countries;Question 11;Academic studies of the causes and consequences of bribery, conducted by;Transparency International (TI), indicate corruption is greater in;high income nations.;democratic rather than communist countries.;countries with high individualism.;countries with low Power Distance Index.;collectivistic nations.;Question 12;In the context of business ethics, many people in sub-Saharan Africa view;Western _____ as a kind of exploitation that prevents treatment of AIDS for;millions.;missionaries and religious movements;individualism;R-rated American movies;intellectual property laws;currency speculators;Question;13;The recognition of U.S. corporations as entities that have rules and;continuity of existence and are separate, vital social institutions can result;in;feelings of obligation among employees to serve the company.;scientific decision making by employees and managers.;superstitious beliefs playing a role in decision making.;decision making being limited to upper management.;a collectivist identity among employees.;Question 14;is more dominant in high-context cultures, where the completion of a;human transaction is emphasized more than holding to schedules.;Polychronic time;Bimodal time;Dual time;Monochronic time;Sequence time;Question 15;In the context of management objectives and aspirations, which of the;following is true of an employee's personal life?;Max Weber discovered that some cultures emphasized profit over personal life.;The Japanese work ethic derives from the belief of feng shui.;Ancient Greek thought considered work to be a desirable factor in one's life.;To the Japanese;personal life is company life.;McClelland opined that the standard of living enjoyed in the United States;originated from the hard-working Protestant ethic.;uestion 16;The _____ in India is a social institution that influences the roles and;status positions found within Indian society.;country club;church;Taj Mahal;hijab;caste system;Question 17;James Day Hodgson, former U.S. ambassador to Japan, describes culture as a(n);which according to him is tough to get through, but with effort and;patience could often lead to success.;culturally neutral market;maze;intelligence test;thicket;perseverance test;Question 18;The first step in bringing about planned change in a society is to;determine which cultural factors conflict with an innovation.;create a resistance to the cultural factor hindering acceptance.;wait for eventual cultural changes that prove their innovations of value to;the culture.;market the products similar to ones already on the market.;leave acceptance to a strategy of unplanned change.;Question 19;Based on the Individualism/Collectivism Index, in which of the following;cultures will the "virtual social" activity of online chatting be;most acceptable?;One in which individualism reigns supreme.;One in which collectivism is adopted.;One that has a high tolerance for ambiguity.;One which has a willingness to take risks.;One with no separation between the church and the state.;Question 20;The process of adjusting to a new culture is known as;diffusion.;culture transfer.;acculturation.;assimilation.;transference.;Question 21;Civil or code law was derived from the _____.;English law;Economic law;Greek law;Persian law;Roman law;uestion 22;Islamic law is also known as the _____.;Ulema;Umrah;Zakkath;Shari'ah;Barakah;Question 23;A textile manufacturing company is trying to solve a dispute with one of its;raw material suppliers over a breach of contract. After the initial attempts;to solve the dispute in a friendly informal manner failed, the companies have;approached an international commission to appoint an informed party to act as;a referee and make a judgment that both parties will honor. Which of the;following dispute resolution methods is being used by the companies in the;above scenario?;Litigation;Arbitration;Mediation;Coercion;Judicial intervention;Question 24;The _____ is a multicountry agreement that has established a regional patent;system that allows any nationality to file a single international application;for a European patent.;Madrid Arrangement;Paris Convention;TRIPs Agreement;Basel Convention;European Patent Convention;Question 25;According to Canadian law, what is the standard expected by courts in Canada;to determine whether a representation is false or misleading?;De Novo standard;Credulous person standard;Clearly Erroneous standard;Informed consumer standard;Discretionary standard;Question 26;Adherence to the WTO means;more avenues for outsourcing.;loss of national security to a large extent.;procurement of economies of scale.;loss of some degree of national sovereignty.;limited scope for foreign direct investments.;Question 27;Monarchy, like _____, is a form of government ruled by one.;aristocracy;dictatorship;democracy;monopoly;oligarchy;Question 28;Which of the following strategies can be effective in forestalling or;minimizing the effect of a total takeover of a multinational corporation's;holdings by a foreign government?;Confiscation;Sole-proprietorship;Expanding the investment base;Advertising;Leasing;uestion 29;In _____, police and military are not allowed to vote.;Croatia;Iran;Bolivia;Saudi Arabia;Peru;uestion 30;Brian is attempting to forecast political instability and help management;identify and evaluate political events and their potential influence on;current and future international business decisions. Brian is engaged in;political risk assessment.;political securitization.;democratization.;risk conditioning.;quantification of risk.;Question 31;Analysis of which of the following factors is carried out in Phase 2 of the;international planning process?;Company character;Budgets;Situation analysis;Advertising;Standards;Question 32;Which of the following is most likely to occur next in the international;planning process, once a "go" decision in Phase 3 has been taken?;The objectives and goals phase.;The budget phase.;The action program(s) phase.;The implementation and control phase.;The communication phase.;Question 33;Which of the following modes of foreign market entry requires the most amount;of equity and therefore, creates the greatest risk?;Exporting;Joint venture;Contractual agreement;Strategic alliance;Direct foreign investment;Question 34;MedUmbrella provides a broad and diverse range of services for the healthcare;industry. It also manufactures a wide variety of hospital equipments. It wants;to experience rapid growth and wishes to organize better for global;competition. Which of the following organizational structures will suit;MedUmbrella best?;A global product division structure.;A geographical division structure.;A matrix structure.;A pyramid structure.;A hierarchical structure.;Question 35;serve as a means of transfer of knowledge rather than equity.;Consortia;Contractual agreements;Strategic understandings;Exporting arrangements;Joint ventures;Question 36;Once the researcher has defined the research problem and established research;objectives, the researcher must next;effectively communicate the problem and objectives to decision makers.;analyze, interpret, and summarize the results.;determine the sources of information to fulfill the research objectives.;assess the suitability of available statistical methods for analyzing the;data.;evaluate the cost and benefits of the research effort.;Question 37;In the international arena, the greatest problem in sampling stems from;the lack of adequate demographic data from which meaningful samples can be;drawn.;the lack of expertise in designing sampling layouts for a non-domestic;market.;the higher probability of foreign government intervention in the sampling;process.;the inability of international market researchers to speak foreign languages.;the difficulty in determining sample size suitable for the relevant foreign;market.;Question 38;Which of the following is the first step of a market research process?;Determine the sources of information to fulfill the research objectives.;Analyze, interpret, and summarize the results.;Define the research problem and establish research objectives.;Consider the costs and benefits of the research effort.;Gather the relevant data from secondary or primary sources, or both.;uestion 39;Which of the following types of data are commercial sources, trade;associations, management groups, and state and local governments a good source;of?;Referential data;Secondary data;Tertiary data;Parallel data;Derived data;Question 40;To deal with problems in analyzing and interpreting research information in;the international marketplace, the marketing researcher must possess three;talents. Which of the following is one of those talents?;The ability to work within assigned budget.;Creative talent for adapting research methods.;Proven talent to use and apply advanced statistics.;Superior logical ability.;The ability to extrapolate home-country data.


Paper#47075 | Written in 18-Jul-2015

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