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Saint MKT569 Goomzee Case study




Question;1. Does it make sense that Goomzee focused on the real estate industry? Why or why not? If not, what target market would you have recommended and why?;2. Would you characterize Goomzee as market oriented? Why or why not? If not, what should Goomzee be doing differently in this regard?;3. Critique Goomzee?s pricing strategy.;4. Critique Goomzee?s advertising and promotion strategy.;5. Do you think Goomzee will continue to be successful in the future? Why? What additional steps should it take to ensure its ongoing success?


Paper#47079 | Written in 18-Jul-2015

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