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Saint MKT562 discussion 3

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Question;Please read the articleIs Digital Killing the Luxury Brandby John Ortved and then provide a critical analysis. The article can be found at:http://www.adweek.com/news/advertising-branding/digital-killing-luxury-brand-134773You should address the following issues:Provide a brief summary of the key idea(s) the author is trying to communicateTo what degree do you agree/disagree with these ideas and why?Regardless of your answer in (b), how would you rate the job the author did in explaining and supporting the ideas presented in this article?Not using an example already stated in the article, provide an example website or video illustrating the concepts discussed and briefly explain why it is an appropriate example.

 

Paper#47089 | Written in 18-Jul-2015

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