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SELCO?India: Lighting the Base of the Pyramid




Question;SELCO?India: Lighting the Base of the Pyramid;1. Explain the innovation adoption process for SELCO systems in terms of the six factors that affect customers? technology adoption decisions (Chapter 7).;2. Of the various models of social entrepreneurship in Chapter 13, which model does SELCO follow? Which of the challenges and success factors for base-of-the-pyramid strategies affect SELCO? Be specific in your elaboration.;3. What role has the marketing function played in SELCO?s success? What suggestions do you have to make their marketing more effective?;4. SELCO has been approached by people who would like a franchise to sell SELCO?s systems. Should SELCO sell franchises? Why or why not?;5. Is SELCO?s business model sustainable long-term? What are the threats to the business model and how can SELCO prepare for these?;6. Is the SELCO business model sufficiently scalable to support its growth goals? If not, what should it do?;7. What proactive actions can help SELCO cross the chasm in the Indian market?


Paper#47093 | Written in 18-Jul-2015

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