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Saint MBA565 midterm




Question;Abraham Maslow sought to explain why people are driven by;particular needs at particular times. How does Maslow?s theory help marketers?;How might you use Maslow?s hierarchy of needs in marketing cell phones in the;U.S. versus Haiti (before the earthquake)? Please develop a marketing research;project to gather the data.2.A clock and watch manufacturer realizes that she is operating;in the market for machines that measure time. How should this market be;segmented? Identify the key segmentation variables that are relevant for this;market.Jobe Smith has decided to build his manufacturing business;(lawn mowers in the U.S.) around the production concept. If this approach is;taken, what will be Mr. Smith?s primary areas of concentration as he builds his;business? What issues might Mr. Smith face in deciding to go with this concept;as he builds his business?


Paper#47101 | Written in 18-Jul-2015

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