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strayer university mkt100 week 2 quiz 1




Question;?;Today, establishing long-term, mutually;beneficial arrangements in which both the buyer and seller focus on value;enhancement through the creation of more satisfying exchanges is known as;Answer;?;Question 2;3 out of 3 points;The forces of the marketing environment include;Answer;?;Question 3;3 out of 3 points;Issues of inventory levels and storage costs are;both concerns relating to the ____ variable of the marketing mix.;Answer;?;Question 4;0 out of 3 points;Consumers buying products online have;dramatically affected the ____ variable of the marketing mix.;Answer;?;Question 5;3 out of 3 points;A target market;Answer;?;Question 6;3 out of 3 points;is a customer's subjective assessment of;benefits relative to costs in determining the worth of a product.;Answer;?;Question 7;0 out of 3 points;The marketing mix is built around the;Answer;?;Question 8;0 out of 3 points;The concept of "exchange" is;fundamental to the definition of marketing. What is the best description of;exchange?;Answer;?;Question 9;0 out of 3 points;Customer costs include anything the buyer must;give up in order to obtain the benefits the product provides. The most;obvious customer cost is;Answer;?;Question 10;3 out of 3 points;Long-term relationships with profitable customers;is the key objective of;Answer;Selected Answer;customer relationship management.;Correct Answer;customer relationship management.


Paper#47106 | Written in 18-Jul-2015

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