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strayer university mkt100 week 3 quiz 2




Question;?;Question 1;3 out of 3 points;The reputation and well-known brand name of Rolex;watches represents a ____ for Rolex.;Answer;?;Question 2;3 out of 3 points;Customer relationship management is facilitated;by gathering useful data from;Answer;?;Question 3;0 out of 3 points;The Boston Consulting Group's matrix is based on;the;Answer;?;Question 4;0 out of 3 points;strategy determines the means for utilizing;resources in the functional areas of marketing, production, finance, research;and development, and human resources to achieve the organization's goals.;Answer;?;Question 5;0 out of 3 points;A ____ is something that an organization does;extremely well and may give a company an advantage over its competition.;Answer;?;Question 6;0 out of 3 points;Using information about customers to create;marketing strategies that develop and sustain desirable long-term customer;relationships is known as;Answer;?;Question 7;0 out of 3 points;According to the Boston Consulting Group;marketers may classify their products as all of the following except;Answer;?;Question 8;0 out of 3 points;The process of putting marketing strategies into;action is called;Answer;?;Question 9;0 out of 3 points;A firm's unique symbols, personalities, and;philosophies comprise its;Answer;?;Question 10;0 out of 3 points;The Boston Consulting Group classifies products;that have a dominant market share but low prospects for growth and that;generate more cash than is required to maintain market share as;Answer;?;Question 11;3 out of 3 points;Employees, customers, communities, and investors;are all considered ____ in relation to marketing.;Answer;?;Question 12;0 out of 3 points;competitors are the most significant to;marketers because buyers see the different products of these firms as direct;substitutes for each other.;Answer;?;Question 13;3 out of 3 points;Organizations that provide smoke-free environments;or low-fat products are responding to changes in;Answer;?;Question 14;0 out of 3 points;Total buying power declines during periods of;economic;Answer;?;Question 15;0 out of 3 points;Who are the primary recipients of the benefits of;strategic philanthropy?;Answer;?;Question 16;3 out of 3 points;The amount of money received through wages;rents, investments, pensions, and subsidies is called;Answer;?;Question 17;0 out of 3 points;Assuming that inflation is low, high buying power;characterizes the ____ stage of the business cycle.;Answer;?;Question 18;0 out of 3 points;Consumers begin to become more price and value;conscious during periods of;Answer;?;Question 19;0 out of 3 points;Various stakeholders and ____ determine the;acceptable standards of conduct involving ethics.;Answer;?;Question 20;3 out of 3 points;To monitor changes in the marketing environment;effectively, marketers must engage in;Answer


Paper#47107 | Written in 18-Jul-2015

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