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strayer university mkt100 week 5 quiz 3




Question;?;Students from marketing research class collect;data from three areas on campus. When they analyze their data the responses;are very similar. The students can state they achieved which of the;following?;Answer;?;Question 2;3 out of 3 points;An informed guess or assumption about a certain;problem or set of circumstances is known as;Answer;?;Question 3;3 out of 3 points;Data that are observed or collected directly from;respondents are called;Answer;?;Question 4;3 out of 3 points;that are either accepted or rejected become;the primary conclusions of a marketing research study.;Answer;?;Question 5;3 out of 3 points;Marketers often begin the data collection phase;of a research project by gathering secondary data. This type of information;may come from both ____ and ____ sources.;Answer;?;Question 6;3 out of 3 points;Research that is conducted to clarify the;characteristics of certain phenomena to solve a particular problem is called;research.;Answer;?;Question 7;3 out of 3 points;When a market researcher is using ethnographic;techniques, he or she is engaging in;Answer;?;Question 8;3 out of 3 points;Corporate executives often prefer marketing;research findings to be put into a report;Answer;?;Question 9;3 out of 3 points;Quota sampling is most commonly used in;Answer;?;Question 10;3 out of 3 points;The real value of marketing research to the;organization can best be measured by;Answer;?;Question 11;3 out of 3 points;The three most commonly used psychographic;segmentation variables are;Answer;?;Question 12;0 out of 3 points;Retail-site location analyses, unique product;offerings, and special advertising campaigns are all examples of the use of;Answer;?;Question 13;3 out of 3 points;Any group of people who, as individuals or as;organizations, have needs for products in a product class and who have the;ability, willingness, and authority to buy such products is a(n);Answer;?;Question 14;3 out of 3 points;Individuals, groups, or organizations with one or;more similar characteristics that cause them to have similar product needs;are classified as;Answer;?;Question 15;3 out of 3 points;When marketing research shows that a group of;people does not desire a particular product, the people in that group;Answer;?;Question 16;3 out of 3 points;Alpine Ski Shops U.S, is looking for new markets.;Since their market is based mainly on access to snow, they would most likely;use which base for segmentation?;Answer;?;Question 17;3 out of 3 points;The division of a market according to what;benefits consumers want from the product is called ____ segmentation.;Answer;?;Question 18;3 out of 3 points;Company sales forecasts are least likely to be;based on;Answer;?;Question 19;3 out of 3 points;To find a target market, a firm can use the;Answer;?;Question 20;3 out of 3 points;Which of the following variables would most;likely be used to segment a business market?;Answer;?;Question 21;3 out of 3 points;Changes in an individual's thought processes and;behavior caused by information and experience is called;Answer;?;Question 22;3 out of 3 points;The three most widely recognized types of;consumer problem solving are;Answer;?;Question 23;3 out of 3 points;Buyers' actions are affected by one or more;internal energizing forces geared toward satisfying needs, which are called;Answer;?;Question 24;3 out of 3 points;An unplanned buying behavior resulting from a;powerful urge to buy something immediately is called;Answer;?;Question 25;0 out of 3 points;In the process of perception, individuals receive;sensations through sight, sound, taste, smell, and hearing. These sensations;are called;Answer;?;Question 26;3 out of 3 points;Cognitive, affective, and behavioral are the;three major components of;Answer;?;Question 27;3 out of 3 points;Routinized response behavior is what a consumer;does when;Answer;?;Question 28;3 out of 3 points;Changing people's attitudes toward a firm and its;marketing program is;Answer;?;Question 29;0 out of 3 points;During which stage of the consumer buying;decision process does a consumer decide from which seller he or she will buy;the product?;Answer;?;Question 30;3 out of 3 points;Marketers who attempt to use reference-group;influence in advertisements are most likely to succeed when messages indicate;that;Answer;Wednesday;February 19, 2014 12:56:45 PM EST


Paper#47109 | Written in 18-Jul-2015

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