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strayer university mkt100 week 7 quiz 6




Question;?;The ____ prohibits price fixing among firms in an;industry.;Answer;?;Question 2;0 out of 3 points;The degree to which the price of a product;enhances a customer's satisfaction with the purchase experience and with the;product after the purchase is part of their;Answer;?;Question 3;3 out of 3 points;Costs that do not vary with changes in the number;of units produced and sold are called ____ costs.;Answer;?;Question 4;0 out of 3 points;When marketers emphasize price as an issue and;match or beat the prices of other companies, they are using;Answer;?;Question 5;0 out of 3 points;What do all of the following have in common;tuition, fee, premium, retainer, dues?;Answer;?;Question 6;0 out of 3 points;Safe Auto advertises its low-cost automobile;insurance as "minimum coverage for minimum budgets." Safe Auto is engaging;in;Answer;?;Question 7;0 out of 3 points;Buyers who focus on purchasing products that;signify prominence and status are;Answer;?;Question 8;0 out of 3 points;Which of the following is the most flexible;variable in the marketing mix?;Answer;?;Question 9;3 out of 3 points;Temporary price reductions through sales;rebates, and special discounts are often used to;Answer;?;Question 10;0 out of 3 points;Premium-priced products are usually marketed;through;Answer;?;Question 11;0 out of 3 points;If an organization sets prices to recover;research and development expenses and establish a premium quality image for;its product, it would be using a ____ pricing objective.;Answer;?;Question 12;0 out of 3 points;When a company prices one item in a line low with;the intention of selling a higher-priced item in the same line, it is using;Answer;?;Question 13;0 out of 3 points;Maintaining or increasing market share;Answer;?;Question 14;0 out of 3 points;Pricing strategies and methods;Answer;?;Question 15;0 out of 3 points;Price leaders, comparison discounting, and;special-event pricing are applications of;Answer;?;Question 16;0 out of 3 points;A problem associated with ____ is that consumers;can predict when prices will be lowered and delay purchases until that time.;Answer;?;Question 17;0 out of 3 points;When a company adjusts price levels so that it;can increase sales volume to levels that match the organization's expenses;it is said to employ a ____ objective.;Answer;?;Question 18;0 out of 3 points;When businesses charge the highest possible price;that customers who really want the new product will pay, they are using;Answer;?;Question 19;0 out of 3 points;A sale that advertised prices "up to 65;percent off" the original price uses;Answer;?;Question 20;0 out of 3 points;A product that has more features than those of;its competition, or that is perceived to be of higher quality, warrants using;which type of pricing strategy?;Answer


Paper#47110 | Written in 18-Jul-2015

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