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Strayer Mkt100 Week 4 Assignment 1




Question;Marketing Plan 1;Due Week 4 and worth 300 points;Use the Internet or the Strayer Library to familiarize yourself with;an industry and then create a fictional start-up company that is;entering a foreign (non U.S.) market with a good or service. Your;fictitious company may export an existing good or service to a foreign;business market (e.g., developing Websites for a foreign firm that;targets the U.S. market). You will create a marketing plan for your;start-up company.;Write a five to six (5-6) page paper in which you;Describe your company and its product in terms of its marketability.Determine the key strengths and weaknesses of your company, as well;as the opportunities and threats it faces within its industry.Explain the marketing objectives of your company that are based on;the findings of your secondary market research. Your marketing;objectives should, at a minimum, address potential customer profile and;market segmentation. Explain the manner in which you conducted your;secondary market research.Outline the marketing goals in terms of the target market you;selected, and describe the manner in which you would use marketing mix;to reach that target market.Describe the key method(s) that the company will use to implement;the marketing mix that you have developed. The methodology should, at a;minimum, focus on the details of the different elements of the market;mix and how your company will focus them on the target market.Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements;Be typed, double spaced, using Times New Roman font (size 12), with;one-inch margins on all sides, citations and references must follow APA;or school-specific format. Check with your professor for any additional;instructions.Include a cover page containing the title of the assignment, the;student?s name, the professor?s name, the course title, and the date.;The cover page and the reference page are not included in the required;assignment page length.The specific course learning outcomes associated with this assignment are;Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Determine the elements of marketing research.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanics.


Paper#47129 | Written in 18-Jul-2015

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