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Strayer Mkt100 quiz 3




Question;Strayer Mkt100 quiz 3;Question 1;Students from marketing research class collect data from;three areas on campus. When they analyze their data the responses are very;similar. The students can state they achieved which of the following?;Answer;reliability;causal relationships;validity;sampling;measurability;Question 2;An informed guess or assumption about a certain problem or;set of circumstances is known as;Answer;a description of the situation.;good research design.;a hypothesis.;a reliable guess.;managerial intuition.;Question 3;Data that are observed or collected directly from;respondents are called;Answer;direct samples.;secondary data.;stratified data.;primary data.;firsthand information.;Question 4;that are either accepted or rejected become the primary;conclusions of a marketing research study.;Answer;Descriptions;Issues;Primary data;Samples;Hypotheses;Question 5;Marketers often begin the data collection phase of a;research project by gathering secondary data. This type of information may come;from both ____ and ____ sources.;Answer;government, business;internal, external;primary, secondary;formal, informal;collected, distributed;Question 6;Research that is conducted to clarify the characteristics of;certain phenomena to solve a particular problem is called ____ research.;Answer;primary;experimental;descriptive;secondary;exploratory;Question 7;When a market researcher is using ethnographic techniques;he or she is engaging in;Answer;mail surveys.;personal interview surveys.;observation.;experimentation.;focus groups.;Question 8;Corporate executives often prefer marketing research;findings to be put into a report;Answer;full of statistical analysis with details on methods;employed by the researchers.;examining the ethical implications of implementing results;from the research report.;that exposes no deficiencies or limitations of the;research process.;that is clear, short, and simply expressed.;expressing the views and beliefs of top management about;the research problem.;Question 9;Quota sampling is most commonly used in;Answer;descriptive research.;population research.;surveys.;collecting primary data.;exploratory studies.;Question 10;The real value of marketing research to the organization can;best be measured by;Answer;its immediate impact on profits.;the amount of time spent.;how much it costs.;improvements in the ability to make decisions.;the increase in sales volume or market share.;Question 11;The three most commonly used psychographic segmentation;variables are;Answer;personality, perception, and learning.;personality, perception, and behavior.;motives, attitudes, and lifestyles.;attitudes, personality, and perception.;personality, motives, and lifestyles.;Question 12;Retail-site location analyses, unique product offerings, and;special advertising campaigns are all examples of the use of;Answer;market density.;demographic segmentation.;behavioristic segmentation.;environmental segmentation.;micromarketing.;Question 13;Any group of people who, as individuals or as organizations;have needs for products in a product class and who have the ability;willingness, and authority to buy such products is a(n);Answer;business market.;market.;undifferentiated market;segmented market;market variable;Question 14;Individuals, groups, or organizations with one or more;similar characteristics that cause them to have similar product needs are;classified as;Answer;market segments.;heterogeneous markets.;concentrated markets.;demographic segments.;strategic segments.;Question 15;When marketing research shows that a group of people does;not desire a particular product, the people in that group;Answer;are a market.;do not have the ability to purchase the product.;do not have the authority to purchase the product.;are not a market for the product.;are a market but will not purchase the product.;Question 16;Alpine Ski Shops U.S, is looking for new markets. Since;their market is based mainly on access to snow, they would most likely use;which base for segmentation?;Answer;behavioristic;demographic;psychographic;environmental;geographic;uestion 17;The division of a market according to what benefits;consumers want from the product is called ____ segmentation.;Answer;behavioristic;product usage;benefit;end-purpose;advantage;Question 18;Company sales forecasts are least;likely to be based on;Answer;executive judgment.;customer surveys or sales force surveys.;time series analysis.;market tests.;single-variable segmentation.;Question 19;To find a target market, a firm can use the;Answer;total market strategy and the undifferentiated strategy.;product differentiation strategy and the customer differentiation;strategy.;demographic strategy and the psychographic strategy.;socioeconomic strategy and the psychological strategy.;undifferentiated strategy, the concentrated strategy, and;the differentiated strategy.;Question 20;Which of the following variables would most likely be used;to segment a business market?;Answer;An attitude of the company's CEO;The geographic location of the company;The lifestyle of the company's buying agent;Net income generated by the company;Common opinions of the company's employees;Question 21;Changes in an individual's thought processes and behavior;caused by information and experience is called;Answer;learning.;attitude formation.;patronage motives.;personality.;motivation.;Question 22;The three most widely recognized types of consumer problem;solving are;Answer;limited problem solving, extended problem solving, and;routinized response behavior.;extended problem solving, enduring problem solving, and;situational problem solving.;planned problem solving, impulse buying, and limited;problem solving.;internal problem solving, external problem solving;situational behavior.;responsive behavior, planned behavior, and impulsive;problem solving.;Question 23;Buyers' actions are affected by one or more internal;energizing forces geared toward satisfying needs, which are called;Answer;motives.;lifestyles.;perceptions.;attitudes.;traits.;Question 24;An unplanned buying behavior resulting from a powerful urge;to buy something immediately is called;Answer;impulse buying.;habitual buying.;compulsive response behavior.;non-problem solving.;cognitive dissonance.;Question 25;In the process of perception, individuals receive sensations through sight;sound, taste, smell, and hearing. These sensations are called;Answer;selective inputs.;olfactory receptors.;information inputs.;perceptual motives.;psychological influences.;Question 26;Cognitive, affective, and behavioral are the three major components of;Answer;self-concept.;motives.;lifestyles.;consumer socialization.;attitudes.;Question 28;Changing people's attitudes toward a firm and its marketing program is;Answer;simple when advertisements are used.;impossible, even if the firm uses advertisements.;a long, expensive, and difficult task that may require extensive advertising;campaigns.;unnecessary, since consumer attitudes are of little importance.;rarely attempted through the use of marketing practice.;Question 29;During which stage of the consumer buying decision process does a consumer;decide from which seller he or she will buy the product?;Answer;Evaluation of alternatives;Information search;Source selection;Purchase;Problem recognition;Question 30;Marketers who attempt to use reference-group influence in advertisements are;most likely to succeed when messages indicate that;Answer;people in a specific group buy the product and are highly satisfied by it.;reference groups should be of little concern to the consumer.;reference groups are "in" and everyone should belong to at least;one.;all products and brands are influenced by reference groups.;people in a specific group have tried the product and dislike it.;3 points


Paper#47130 | Written in 18-Jul-2015

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