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strayer university mkt100 week 6 quiz 5




Question;?;1;product that is simply labeled with the;product category is considered a;Answer;?;Question 2;3 out of 3 points;Sales start at zero and profits are negative;during the ____ stage of the product life cycle.;Answer;?;Question 3;0 out of 3 points;The development of a container and graphic design;for a product is called;Answer;?;Question 4;0 out of 3 points;Products which are relatively inexpensive and;frequently purchased with minimal effort are classified as ____ products.;Answer;?;Question 5;3 out of 3 points;An individual knows that a product exists, but;has little information regarding the product and does not seek additional;information. In what stage of the product adoption process is that person?;Answer;?;Question 6;3 out of 3 points;packaging means that the product is packaged;in line with the packaging practices associated with a particular product;category.;Answer;?;Question 7;0 out of 3 points;Although they become part of a larger product;can often be easily identified and distinguished on the larger product.;Answer;?;Question 8;3 out of 3 points;Brand ____ is a customer's favorable attitude;toward a specific brand and, depending on its strength, some likelihood of;the consistent purchase of this brand.;Answer;?;Question 9;0 out of 3 points;The last group to adopt a new product, ____, is;oriented toward the past and is suspicious of new products.;Answer;?;Question 10;0 out of 3 points;The width of a product mix is measured by the;number of product;Answer;?;Question 11;3 out of 3 points;Changes that affect the sensory appeal of a;product by altering its taste, texture, sound, smell, or visual characteristics;are called ____ modifications.;Answer;?;Question 12;3 out of 3 points;The ability of a product to provide the same;level of quality over time is called;Answer;?;Question 13;0 out of 3 points;Three major ways in which marketers engage in;product differentiation are;Answer;?;Question 14;0 out of 3 points;During which stage of new-product development;does the firm consider profitability?;Answer;?;Question 15;0 out of 3 points;A suggested approach to deleting products, in;which each product is evaluated periodically to determine its impact on the;overall effectiveness of the firm's product mix, is called a(n);Answer;?;Question 16;0 out of 3 points;Introducing new products is risky and so is;Answer;?;Question 17;3 out of 3 points;The three major ways to modify a product include;Answer;?;Question 18;0 out of 3 points;Product failure is a concern of all marketers.;Which of the following phases of new-product development is best able to;measure this concern?;Answer;?;Question 19;3 out of 3 points;What is the primary distinction between a line;extension and a product modification?;Answer;?;Question 20;0 out of 3 points;The main characteristic of a ____ is that;customers are satisfied to the point that they use a service repeatedly over;a period of time.;Answer


Paper#47133 | Written in 18-Jul-2015

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