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APU MKTG407 case study1




Question;Read Case 1.1 Zhang National Steel Company and answer the following questions in an essay format.;What arguments should Liu Hong offer the company chairman in favor of;internationalization? What are the business environment;internationalization drivers and the firm drivers that are likely to;lead to the internationalization of the firm?;What product life-cycle stage is the steel industry in worldwide?;Should Zhang National Steel Company move its labor force overseas;to China?s neighboring countries? Why? Why not?;Your answers must include content and cite reference materials where;appropriate. To assist in this requirement, a good rule of thumb is that;each answer should be approximately 200 to 250 words in length.


Paper#47139 | Written in 18-Jul-2015

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