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Davenport MKTG610 week 4 discussion




Question;Q1You have developed a new line of high-end;organic balsamic vinegars. Several of your varieties are being used in;restaurants in Chicago and have been well accepted by chefs and customers. You;have decided to launch the product in both the retail and wholesale;markets.;Determine your pricing objectives and;develop your pricing strategy. Support your decisions.;Using;the following information, apply your strategy and determine your pricing as;well as break even in units. Support your decisions.;Bottle, Label and Production (direct;material and labor);$9.12;per 12 oz. bottle;Advertising & promotion;$218,000;Company Overhead;$354,000;Bottle, Label and Production (direct;material and labor);$9.12 per;12 oz. bottle;Advertising & promotion;$218,000;Company Overhead;$354,000;Q2Based on your research;of distribution and channel strategy, develop a distribution strategy for your;Balsamic Vinegar company. Be sure to include: structure or level of;distribution and decisions on direct or dual distribution. Include specific;distribution channels (actual firms) in your recommendations and support your;rationale with at least 3 outside sources.


Paper#47146 | Written in 18-Jul-2015

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