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Davenport MKTG610 marketing plan

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Question;Strategic Marketing Plan Project;Objective;To demonstrate knowledge of strategic;formulation and implementation through a complete analysis and development;strategic plan.;Expectations;Assume that you have been hired as VP of;Strategic Marketing for the organization you selected. You have been asked to;develop the new strategic marketing direction and the plan of implementation;covering all 4 P?s of marketing.;The Strategic Marketing Plan will be;developed in 3 parts;Part 1 ? Due Week 2;?;Analysis of Market;Information, SWOT Analysis, Identification of Competitive Advantages, Selection;of Strategic Focus;Part 2 ? Due Week 4;?;Analysis of potential;customers, segmentation of market and selection of Target Market that supports;the Strategic Focus.;?;Development of Product;Strategies aligned with Strategic Focus;Part 3 ? Due Week 6;?;Development of Pricing;Distribution and Integrated Communications Plan;?;Development of;Implementation Plan.;Presentation ? Due Week 7;?;Presentation of;Comprehensive Strategic Marketing Plan;Part 1 ? Market Information, Competitive;Advantages and Strategic Focus;Due Week 2;Objective;Based on research of the internal and;external environment, determine strategic new direction;Expectations;?;Using the Marketing Plan;Worksheets as guides, prepare the following analysis;?;Provide a Situational;Analysis of the current Internal and Customer Environments;?;Research and prepare an;analysis of the External Environment;?;Complete SWOT Analysis and;SWOT Matrix;?;Develop at least 3 Competitive;Advantages based on SWOT analysis;?;Develop a Strategic Focus;from the most sustainable competitive advantages.;Format;?;APA Format Required;?;Abstract Required;?;Title Page and Reference;Page;?;Use APA formatted headers;and subheads as needed.;?;A minimum of 6 outside;references required.;?;6-8 pages, not including;title page, abstract and reference page.;Part 2 ? Target Market Segmentation;Product Strategy;Due Week 4;?;Analysis of potential;customers, segmentation of market and selection of Primary and Secondary Target;Market that supports the Strategic Focus.;?;Development of Product;Strategies aligned with Strategic Focus;Format;?;APA Format Required;?;Abstract Required;?;Title Page and Reference;Page;?;Use APA formatted headers;and subheads as needed.;?;A minimum of 6 outside;references required.;?;6-8 pages, not including;title page, abstract and reference page.;Part 3 ? Pricing, Distribution;Intergrated Communication Strategies ? Implementation Plan;Due Week 6;?;Development of Pricing;Strategies aligned with Strategic Focus;?;Development of Distribution;Strategies aligned with Strategic Focus;?;Development of Integrated;Communication Strategies aligned with Strategic Focus;?;Development of Implementation;Plan;?;Complete Strategic Marketing;Plan as one seamless document.;Format;?;APA Format Required;?;Executive Summary;?;Title Page and Reference;Page;?;Use APA formatted headers;and subheads as needed.;?;A minimum of 15 outside;references required.;?;18-24 pages, not including;title page, abstract and reference page.

 

Paper#47148 | Written in 18-Jul-2015

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