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MKT 327 e-Marketing Unit Exam




Question;1. The experimental computer network developed in 1969 which connected UCLA, Stanford Research Institute, UC Santa Barbara, and the University of Utah was known as:A. ARPANET. B. DARPA. C. BITNET. D. CPYNET.;2. The Internet has evolved through a series of advances in:A. networking and computer technologies. B. commercial law. C. government regulation. D. online communities.;3. RealAudio is a type of:A. verbal e-mail. B. audio streaming technology. C. communications technology for listening to music. D. file security software that notifies you with a sound when your computer has been compromised.;4. The ability to connect to a computer anywhere on the Internet and use resources physically located at another host is made possible by a communications program called:A. Telnet. B. FTP. C. a HyperTerminal. D. TCP/IP protocols.;5. The composition of a URL address:A. is random. B. reveals no information about the author/owner of the Web page. C. follows the format scheme://host.domain [port]/path/data. D. follows the format path://host.domain[port]/scheme/data.;6. A domain name can contain any of the following EXCEPT:A. numbers. B. spaces. C. letters. D. 12 letters.;7. Mosaic, created at the University of Illinois, is a type of:A. database. B. graphical Web browser. C. host. D. server.;8. The two major Web browser competitors are:A. AT&T Worldnet and Netscape. B. Netscape and MCI. C. Microsoft and Netscape. D. Microsoft and Netcom.;9. Listservs can be used by marketers in all of the following ways EXCEPT:A. keeping up with competitors. B. building goodwill among your target audience. C. to engage in direct advertising. D. monitoring customer opinion.;10. The Internet is now enabled to handle real time transport of files, making __________ possible.A. two-way pagers B. audio and video streams C. e-mail D. cellular phones;11. The primary functions to address in managing the traditional tangible store are:A. finance and marketing. B. operations and loss control. C. personnel staffing, training, and development. D. finance, marketing, and operations.;12. The principles of retail management in a virtual environment are carried out:A. in the back office. B. on the Web site. C. in Office 2000. D. in the front office. 13. Which of the following is NOT an advantage of the virtual store?A. Sales and marketing literature can be distributed on request. B. Capital expenditure is typically less to start a virtual store. C. The successful virtual store will eliminate the traditional store. D. Distribution channels can be expanded. 14. The attributes the Web can almost flawlessly deliver include:A. consistency and privacy. B. accuracy and privacy. C. reliability and responsiveness. D. accessibility, reliability, and consistency. 15. The cybermall is:A. a high-tech chain of computer stores found in southern California. B. the name of America's largest mall located near Minneapolis. C. a group of cyberstores bonded together to give customers greater selection in one location. D. the largest retail Web site in the U.S.;16. A linked storefront is:A. similar to a national retail chain like the Gap or Banana Republic. B. a group of traditional retail stores online with each other to provide instant access to inventory for customers. C. a group of stores offering complementary products like cookware and gourmet food. D. a storefront address hyperlinked within a popular general Internet site.;17. To cybershoppers, the most important characteristic of a cybermerchant is:A. quality information regarding purchase options. B. security for online purchases. C. vendor reliability and reputation. D. an extensively wide range of products to choose from.;18. The qualities customers value in online awareness include:A. privacy. B. accuracy of order fulfillment. C. free 24-hour return and credit for unwanted items. D. Both a and b;19. Identity, in e-commerce terms, is created by:A. the company that sponsors the Web site. B. the appearance and performance of the Web site. C. the other storefronts to which an individual site is banded in a cybermall. D. All of the above;20. In e-commerce, the key to product or service value is:A. the company behind the product or service. B. warranties and guarantees the company offers. C. how technological the Web site is perceived to be. D. deliberate differentiation of product or service.


Paper#47149 | Written in 18-Jul-2015

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