Details of this Paper

Marketing Multiple Choice Questions




Question;Question: A low-cost leader can translate its low-cost advantage over rivals into superior profit performance by A Cutting its price to levels significantly below the prices of rivalsB Either using its low-cost edge to underprice competitors and attract price-sensitive buyers in large enough numbers to increase total profits or refraining from price cutting and using the low-cost advantage to earn a bigger profit margin on each unit soldC Going all out to use its cost advantage to capture a dominant share of the marketD Spending heavily on advertising to promote its cost advantage and the fact that it charges the lowest prices in the industry ? it can then use this reputation for low prices to build very strong customer loyalty, gain repeat sales year after year, and earn sustained profits over the long-termE Outproducing rivals and thus having more units available to sell;Question: Strategic offensives should, as a general rule, be based on A Exploiting a company?s strongest strategic assetsB Implementing and executing the chosen strategy efficiently and effectivelyC Sizing up an organization's internal and external situationD Molding an organization's character and identityE The buyer?s needs that the company seeks to satisfy;Question: Because when to make a strategic move can be just as important as what move to make, a company's best option with respect to timing is A To be the first moverB To be a fast followerC To be a late mover (because it is cheaper and easier to imitate the successful moves of the leaders and moving late allows a company to avoid the mistakes and costs associated with trying to be a pioneer ? first-mover disadvantages usually overwhelm first-mover advantages)D To be the last-mover ? playing catch-up is usually fairly easily and nearly always much cheaper than any other optionE To carefully weigh the first-mover advantages against the first-mover disadvantages and act accordingly;Question: Easy-to-copy differentiating features A Cannot produce sustainable competitive advantageB Seldom are perceived by buyers as having much valueC Tend to give buyers a high degree of power in bargaining for a lower priceD Should never be incorporated in a company?s product offering if its differentiation strategy is to succeedE Lead to vigorous price competition;Question: Which one of the following is not a strategic choice that a company must make to complement and supplement its choice of one of the five generic competitive strategies? A Whether to focus on building competitive advantagesB Whether to employ the element of surprise as opposed to doing what rivals expect and are prepared forC Whether to employ a market share leadership strategyD Whether to display a strong bias for swift, decisive, and overwhelming actions to overpower rivalsE Whether to create and deploy company resources to cause rivals to defend themselves;Question: Which of the following is not a typical reason for companies to expand into the markets of foreign countries? A To gain access to new customersB To strengthen its capability to employ vertical integration strategies, especially those that involve partial integration (building positions in selected stages of the industry?s value chain)C To achieve lower costs and enhance the firm's competitivenessD To capitalize on company competencies and capabilitiesE To spread business risk across a wider geographic market base;Question: The generic types of competitive strategies include A Build market share, maintain market share, and slowly surrender market shareB Offensive strategies and defensive strategiesC Low-cost provider, broad differentiation, best-cost provider, focused low cost, and focused differentiationD Low-cost/low-price strategies, high-quality/high-price strategies, and medium-quality/medium-price strategiesE Price leader strategies, price follower strategies, technology leader strategies, first-mover strategies, offensive strategies, and defensive strategies;Question: In which of the following instances is being a first-mover not particularly advantageous? A When moving first with a preemptive strike makes imitation difficult or unlikelyB When first-time buyers remain strongly loyal to pioneering firms in making repeat purchasesC When early commitments to new technologies, types of components, or emerging distribution channels produce an absolute cost advantage over rivalsD When markets are slow to accept the innovative product offering of a first-mover and fast followers possess sufficient resources and marketing muscle to overtake a first moverE When being a pioneer helps build a firm?s image with buyers;Question: Multidomestic competition is best characterized as a situation where A The competitive arena among rival companies involves several neighboring countries rather than either a single country or the world market as a wholeB Competition is mainly among the domestic companies of a few neighboring countries (five countries at most)C There are extensive trade restrictions, sharply fluctuating exchange rates, and high tariff barriers in many country markets that work against the formation of a true world marketD Competition among domestic companies predominates, and foreign competitors are a minor factorE There is no international or global market, just a collection of mostly self-contained country markets;Question: To succeed with a low-cost provider strategy, company managers have to A Pursue backward or forward integration to detour suppliers or buyers with considerable bargaining power and leverageB Move the performance of most all value chain activities to low-wage countriesC Sell direct to users of their product or service and eliminate use of wholesale and retail intermediariesD Do two things: (1) perform value chain activities more cost-effectively than rivals and (2) be proactive in revamping the firm?s overall value chain to eliminate or bypass nonessential cost-producing activitiesE Outsource the biggest majority of value chain activities;Question: Companies that compete on an international basis have a competitive advantage over their purely domestic rivals A To achieve a larger domestic interest by developing sufficient resource strengths and competitive capabilities for successB To benefit from coordinating activities across different countries? domains ? C Solely for the benefit of their shareholdersD That guarantees the generation of big profits, big returns on investment, and big cash surpluses after dividends are paidE All of the above;Question: The major avenues for achieving a cost advantage over rivals include A Revamping the firm's value chain to eliminate or bypass some cost-producing activities and/or outmanaging rivals in the efficiency with which value chain activities are performedB Having a management team that is highly skilled in cutting costsC Being a first mover in adopting the latest state-of-the-art technologies, especially those relating to low-cost manufactureD Outsourcing high-cost activities to cost-efficient vendorsE Paying lower wages and salaries than rivals;Question: For backward vertical integration into the business of suppliers to be a viable and profitable strategy, a company A Must first be a proficient manufacturerB Must be able to achieve the same scale economies as outside suppliers and match or beat suppliers? production efficiency with no drop-off in qualityC Must have excess production capacity, so that it has ample in-house ability to undertake additional production activitiesD Needs to have a wide product line, so that it can supply parts and components for many productsE Should have a distinctive competence in production process technology and at least a core competence in manufacturing R&D;Question: In which one of the following market circumstances is a broad differentiation strategy generally not well suited? A When buyer needs and preferences are too diverse to be fully satisfied by a standardized productB When few rivals are pursuing a similar differentiation approachC When the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apartD When there are many ways to differentiate the product or service and many buyers perceive these differences as having valueE When technological change is fast paced and competition revolves around rapidly evolving product features;Question: A focused low-cost strategy can lead to attractive competitive advantage when A Buyers are looking for the best value at the best priceB Buyers are looking for a budget-priced productC Buyers are price sensitive and are attracted to brands with low switching costsD Demand in the target market niche is growing rapidly and a company can achieve a big enough volume to fully capture all the available scale economiesE A firm can lower costs significantly by limiting its customer base to a well-defined buyer segment;Question: Which of the following are not generic strategy options for competing in foreign markets? A An export strategy and a multidomestic strategyB Global strategies keyed either to low-cost or differentiationC Cross-border transfer strategies and home-field advantage strategiesD Using strategic alliances and joint ventures with foreign competitors as the primary vehicles for entering and competing in foreign marketsE Franchising and licensing strategies;Question: Which of the following is the most unlikely element of a localized multidomestic strategy? A Granting country managers fairly wide strategy-making latitudeB Plants scattered across many host countries, each producing product versions for local area marketsC Marketing and distribution adapted to the buying habits, customs, and culture of each host countryD Preference for local suppliers (use of some local suppliers may be mandated by host governments)E Selling direct to buyers (perhaps via the company?s website) to avoid having to establish networks of wholesale/retail dealers in each country market;Question: A think-global, act-global approach to crafting a global strategy involves A Pursuing the same basic competitive strategy theme (low cost, differentiation, best cost, focused) in all countries where the firm does businessB Selling much the same products under the same brand names everywhere and expanding into most, if not all, nations where there is significant buyer demandC Integrating and coordinating the company's strategic moves worldwideD Utilizing the same competitive capabilities, distribution channels, and marketing approaches worldwideE All of the above;Question: A greenfield venture in a foreign market is A One where the company creates a subsidiary business by setting up all aspects of the operation upon entering the market from the ground upB One where foreign facilities and marketing strategies are shared with local businessesC One where the company learns through training by the foreign entity on how to competeD One that supports exports into a foreign market by marketing indirectly through local rivalsE One that offers lower risk and a faster path to returns;Question: Profit sanctuaries are country markets or geographic regions whereby a A Company can rank the competitive advantage opportunities in each industryB Company possesses good strategic fit with other businesses and identifies the value chain where this fit occursC Company derives substantial profits because of its protected market position or unassailable competitive advantageD Company creates substantial investment strategies because it is losing competitive advantage over competitorsE Company that invests its dividends in expanding its foreign market presence;Question: The advantages of using an acquisition strategy to pursue opportunities in foreign markets include A Having a high level of control and speed as an entry strategy to overcome trade barriersB Allowing a company to achieve scalable economiesC Eliminating the costs and risks associated with establishing a foreign business locationD Being able to achieve variable product quality and competitive product performanceE Being able to export goods at higher costs than rivals in those locations;Question: A strategy to be the industry's overall low-cost provider tends to be more appealing than a differentiation or best-cost or focus/market niche strategy when A There are many ways to achieve product differentiation that buyers find appealingB Buyers use the product in a variety of different ways and have high switching costs in changing from one seller's product to anotherC The offerings of rival firms are essentially identical, standardized, commodity-like productsD Entry barriers are high and competition from substitutes is relatively weakE The market is composed of many distinct segments with varying buyer needs and expectations;Question: Outsourcing the performance of value chain activities presently performed in-house to outside vendors and suppliers makes strategic sense when A An activity can be performed better or more cheaply by outside specialistsB It allows a company to focus its entire energies on those activities that are at the center of its expertise (its core competencies) and that are most critical to its competitive and financial successC Outsourcing won't adversely hollow out the company?s technical know-how, competencies, or capabilitiesD It reduces the company's risk exposure to changing technology and/or changing buyer preferencesE All of these;Question: Which of the following is not one of the factors that affects whether a strategic alliance will be successful and realize its intended benefits? A Picking a good partnerB Recognizing that the alliance must benefit both sidesC Minimizing the amount of resources that the partners commit to the allianceD Ensuring that both parties live up to their commitmentsE Structuring the decision-making process so that actions can be taken swiftly when needed;Question: The strategic impetus for forward vertical integration is to A Gain better access to end users and better market visibilityB Achieve the same scale economies as wholesale distributors and/or retail dealersC Control price at the retail levelD Bypass distributors-dealers and sell direct to consumers at the company?s websiteE Build a core competence in mass merchandising


Paper#47158 | Written in 18-Jul-2015

Price : $22