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general business data bank




Question;1);Which of the following is NOT a typical supply chain member?;A);resellers;B);customers;C);intermediaries;D);government agencies;E);raw materials supplier;2);the manufacturer or service provider is the set of firms that supply;the raw materials, components, parts, information, finances, and expertise;needed to create a product or service.;A);Downstream from;B);Upstream from;C);Separated from;D);Congruous to;E);Parallel with;3) Intermediaries play an important role;in matching ________.;A);dealer with customer;B);supply and demand;C);product to region;D);manufacturer to product;E);information and promotion;4) Channel members add value by bridging;the major gaps of ________ that separate goods and services from those who;would use them.;A);time, place, and form;B);place, possession, and form;C);time, place, and possession;D);place, time, and need;E);place, need, and distribution;5) Which of the following is NOT a key;function that intermediaries play in completing transactions?;A);promotion;B);information;C);matching;D);financing;E);negotiation;6) Which of the following is NOT a key;function that intermediaries play in helping to fulfill a completed transaction?;A);physical distribution;B);promotion;C);financing;D);risk taking;E);storing goods;7);A distinguishing feature of a contractual VMS is that coordination and conflict;management among the independent members of the channel are attained through;A);agents and brokers;B);working partnerships;C);limited liability incorporation;D);contractual agreements;E);natural competitive forces;8);The most common type of contractual agreement in business is the ________.;A);franchise organization;B);vertical marketing system;C);conventional marketing channel;D);corporate VMS;E);administered VMS;9);Leadership in which type of marketing system is assumed not through common;ownership or contractual ties but through the size and power of one or a few;dominant channel members?;A);horizontal marketing system;B);administered VMS;C);corporate VMS;D);multichannel distribution system;E);conventional marketing channel;10) In a ________, two or more companies;at one level join together to develop a new marketing opportunity.;A);franchise;B);horizontal marketing system;C);corporate VMS;D);multichannel distribution system;E);conventional distribution channel;11) When a company is identifying its;major channel alternatives, it should consider its choices in terms of types;number, and ________ of intermediaries.;A);size;B);power;C);responsibilities;D);capacity;E);none of the above;12) Which type of product might require a;more direct marketing channel to avoid delays and too much handling?;A);lower-priced products;B);perishable products;C);high-priced products;D);products in their maturity stage;E);products in their decline stage;13) When determining the number of;channel members to use at each level, three strategies are available;intensive, exclusive, and ________ distribution.;A);multichannel;B);selective;C);international;D);direct;E);extensive;14) Sometimes a producer chooses only a;few dealers in a territory to distribute its products or services. Generally;these dealers are given a right to ________ distribution.;A);exclusive;B);selective;C);intensive;D);administered;E);corporate;15) Which type of distribution is used;when the producer wants more than one, but fewer than all, of the;intermediaries who are willing to carry its products?;A);exclusive;B);selective;C);intensive;D);administered;E);corporate;16) Exclusive territorial agreements are;normal in ________.;A);vertical marketing systems;B);franchises;C);integrated marketing systems;D);horizontal marketing systems;E);supply chain management;17) If the producer of a strong brand;agrees to sell its brand to a dealer only if the dealer will take some or all;of the rest of the line, the result is ________.;A);exclusive distribution;B);exclusive dealing;C);always illegal;D);a tying agreement;E);disintermediation;18) Marketing logistics involves getting;the right product to the right customer in the right place at the right time.;Which one of the following is NOT included in this process?;A);planning the physical flow of goods and services;B);implementing the plan for the flow of goods and services;C);controlling the physical flow of goods, services, and information;D);gathering customer's ideas for new products;E);A and C;19) Marketing logistics involves which of;the following distribution flows?;A);outbound and inbound;B);outbound, inbound, and reverse;C);inbound and reverse;D);outbound and reverse;E);outbound;20) Which of the following is NOT an area;of responsibility for a logistics manager?;A);information systems;B);warehousing;C);marketing;D);inventory;E);purchasing;21) A major role played by intermediaries;is to buy large quantities of products from many producers and break them down;into the smaller quantities and broader assortments wanted by consumers.;22);Members of the marketing channel may help a company complete transactions by;performing key functions such as promotion and negotiation.;23) It is safe to say that distribution;channels are fairly simple behavioral systems in which people and companies;interact to accomplish individual company and channel goals.;24) Judy Smith is the manager of the local;McDonald's franchise in Carterville. Recently the home office did not let her;participate in co-op advertising like the other McDonald's in her district. Now;she is irritated and demands fairness. This is an example of horizontal;conflict.;25) In a conventional distribution;channel, no channel member has much control over the other members, and no;formal means exists for assigning roles and resolving channel conflict.;26);When Sherwin Williams Paint Company has single ownership of integrated;successive stages of production and distribution, it has created a corporate;VMS.;27) When the NewWay Dry Cleaners and The;Easy Laundromat in your hometown join forces to follow a new marketing;opportunity, they are forming a horizontal marketing system.;28) Under the strategy of exclusive;distribution, a seller allows only certain retail outlets to carry its;products.;29);Some major corporations such as Procter & Gamble and General Motors have;developed logistics systems that both maximize customer service and minimize;distribution costs.;30) The key to managing inventory is to;balance the costs and benefits of holding larger inventories with the costs and;benefits of holding less.


Paper#47213 | Written in 18-Jul-2015

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