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Question;161.;When the manager of;a local electronics store decides to offer its customers a gift-wrapping;service for the holidays, this is a decision about;A.;Product;B.;Place;C.;Promotion;D.;Price;162.;When a supermarket;manager decides to offer online ordering at the store's website, this is a;decision about;A.;Product;B.;Place;C.;Promotion;D.;Price;163.;When a supermarket;manager decides to set up an end-of-aisle display for 12-pack containers of;Coke Zero, this is a decision about;A.;Product;B.;Place;C.;Promotion;D.;Price;164.;When a department;store manager decides to offer its female shoppers a free trial of Clinique's;new skin cream, this is a decision about;A.;Product;B.;Place;C.;Promotion;D.;Price;165.;When a supermarket;manager decides the amount to charge customers for home delivery of grocery;items, this is a decision about;A.;Product;B.;Place;C.;Promotion;D.;Price;166.;When the manager of;a RadioShack electronics store decides to accept American Express credit;cards from its customers, this is a decision about;A.;Product;B.;Place;C.;Promotion;D.;Price;167.;When the manager of;a RadioShack electronics store decides to offer a store credit card;(RadioShack VISA), this is a decision about;A.;Product;B.;Place;C.;Promotion;D.;Price;168.;Which of the;following is an economic need which helps explain why consumers choose a particular;retailer?;A.;Prestige;B.;Status;C.;Comfort;D.;Value;E.;Safety;169.;Most conventional;retailers in the U.S. are;A.;supermarkets.;B.;mass-merchandisers.;C.;limited-line;stores.;D.;specialty;stores.;E.;department;stores.;170.;Which of the;following is the best example of a conventional retailer?;A.;A;limited-line store.;B.;A department;store.;C.;A;supermarket.;D.;A convenience;(food) store.;E.;None of these;is a good example of a conventional retailer.;171.;According to the;text, single-line stores are also known as;A.;general;stores.;B.;limited-line;stores.;C.;specialty;shops.;D.;department;stores.;E.;boutique;stores.;172.;A limited-line store;is to a single-line store as;A.;a tennis shop;is to a sporting goods store.;B.;a paint store;is to a drugstore.;C.;quality is to;price.;D.;a CD and tape;store is to a movie theater.;E.;full service;is to self-service.;173.;A typical problem for;limited-line retailers is that;A.;it is almost;impossible for them to satisfy any particular target markets better than;other types of retailers.;B.;their;marketing strategy usually relies only on low price.;C.;they usually;cannot carry enough items in a line for any customers to find what they;want.;D.;many of the;items they carry are slow moving.;E.;All of these;are problems for limited-line retailers.;174.;Which of the;following statements about single- and limited-line stores is TRUE?;A.;Many are;small, with high expenses relative to sales.;B.;They usually;believe in a "buy low and sell high" philosophy.;C.;Such stores;face the costly problem of having to stock some slow-moving items in order;to satisfy their target markets.;D.;Most;conventional retailers are single- or limited-line stores.;E.;All of these;statements about single- and limited-line stores are TRUE.;175.;Limited-line;stores;A.;specialize in;certain lines of related products rather than a wide assortment.;B.;carry;anything they can sell in reasonable volume.;C.;are a type of;unconventional general store.;D.;are larger;stores that are organized into many separate departments and offer many;product lines.;E.;seldom build good;relationships with their customers.;176.;A _____ is a type of;conventional limited-line store that is usually small and has a distinct;personality.;A.;general store;B.;mass-merchandising;shop;C.;specialty;shop;D.;department;store;E.;hypermarket;177.;A _________ aims at;a carefully defined target market by offering a unique product assortment;knowledgeable salesclerks, and better service.;A.;general store;B.;mass-merchandising;shop;C.;specialty;shop;D.;department;store;E.;convenience;store;178.;Specialty;shops;A.;offer fewer;services than the typical limited-line store.;B.;have trouble;deciding what to carry because it's hard for them to get to know what their;customers want.;C.;rely heavily;on knowledgeable salesclerks.;D.;usually sell;convenience products.;E.;None of these;alternatives are correct for specialty shops.;179.;Specialty shops;generally;A.;want to be;known for the distinctiveness of their product assortment and the special;services they offer.;B.;sell;homogeneous shopping products.;C.;are very good;at speeding turnover.;D.;carry;complete lines--like department stores.;E.;All of these;alternatives are correct for specialty shops.;180.;The "Fashion;Place" carries a carefully selected and distinctive assortment of;traditional women's business clothing and accessories for upper-class;executives in Boston. It emphasizes customer service with its well-trained;salesclerks. The store is probably a;A.;small;department store.;B.;specialty;shop.;C.;convenience;store.;D.;single-line;store.;E.;limited-line;store.;181.;Soak" is;a retailer with two locations in a major metropolitan area, both of which are;in large, popular shopping centers. It carries a unique assortment of;high-quality shower and bath products, such as soaps, bubble bath, and bath;oils. One of its most popular products is a "bath bomb"--a round;ball that fizzes and releases aromatic bath oils when placed in a bathtub;filled with warm water. The small staff at the store is very knowledgeable;about the store's products and provides a high level of customer service.;Soak" would be classified as a;A.;Convenience;store.;B.;Department;store.;C.;Discount;house.;D.;Specialty;shop.;E.;General;store.;182.;Compared to more;conventional retailers, which of the following retailers offer both expanded;assortment and service?;A.;Mass-merchandisers.;B.;Door-to-door;salespeople.;C.;Direct-mail;retailers.;D.;Specialty;shops.;E.;Supermarkets.;183.;Department;stores;A.;Are no longer;a major retail force in large U.S. cities.;B.;Have;increased in number since the 1970s.;C.;Usually offer;many product lines.;D.;Have;increased their share of retail business since the 1970s.;E.;Are not;threatened by mass-merchandising retailers.;184.;Department;stores;A.;usually aim;at customers seeking convenience products.;B.;have;accounted for a larger share of retail sales every year since 1950.;C.;have no;trouble holding their own against mass-merchandisers.;D.;are organized;into separate departments.;E.;All of these;alternatives are true for department stores.;185.;Department;stores;A.;are basically;a group of limited-line stores under one roof.;B.;are;decreasing in number, average sales per store, and share of retail;business.;C.;usually aim;at customers seeking shopping products.;D.;are usually;strong in customer service.;E.;All of these;alternatives are true for department stores.;186.;Department;stores;A.;are large;stores which emphasize depth and distinctiveness rather than variety.;B.;have declined;since the 1970s because of competition from well-run limited-line stores;and mass-merchandisers.;C.;are usually;weak in customer service.;D.;usually;emphasize specialty products.;E.;All of these;alternatives are true for department stores.;187.;stores;are usually strong in customer services, including credit, merchandise;return, delivery, and sales help.;A.;General;B.;Limited-line;C.;Department;D.;Specialty;E.;Luxury;188.;The;mass-merchandising" concept;A.;suggests;aiming at small but profitable target markets.;B.;focuses on;increasing sales and speeding turnover by lowering prices.;C.;supports the;conventional retailer's "buy-low and sell-high" philosophy.;D.;stresses the;need for conventional stores.;E.;All of these;alternatives are correct for the "mass-merchandising" concept.;189.;The;says that retailers should offer low prices to get faster turnover and;greater sales volumes by appealing to larger markets.;A.;Wheel of;retailing theory;B.;Production;concept;C.;Mass-merchandising;concept;D.;Sales concept;E.;Primary;industry theory;190.;Which of the;following are NOT "conventional retailers"?;A.;Single-line;stores;B.;General;stores;C.;Supermarkets;D.;Limited-line;stores;E.;None of these;i.e., all are "conventional retailers.;191.;Compared to;conventional retailers, which of the following types of retailers offer a;wider product assortment but less service?;A.;Convenience;stores.;B.;Supermarkets.;C.;Telephone;order retailers.;D.;Department;stores.;E.;Limited-line;stores.;192.;Expanded assortment;and/or reduced margins and service are characteristic of;A.;supermarkets.;B.;convenience;stores.;C.;specialty;shops.;D.;the Internet.;E.;department;stores.;193.;The first retailers;to really show the importance of the mass-merchandising concept were the;operators of;A.;general;stores.;B.;supermarkets.;C.;single-line;stores.;D.;department;stores.;E.;limited-line stores.;194.;Which of the;following retailers was the first to adopt the mass-merchandising;concept?;A.;Department;stores.;B.;Discount;houses.;C.;Supermarkets.;D.;General;stores.;E.;Supercenters.;195.;A retail store that;averages about $17 million in sales annually and specializes in;groceries--with self-service and large assortments is a;A.;mass-merchandiser.;B.;specialty;shop.;C.;convenience;food store.;D.;discount;house.;E.;supermarket.;196.;Supermarkets;A.;Usually earn;net profits that are at least 15 percent of sales.;B.;Were late;adopters of the mass-merchandising concept.;C.;Usually carry;about 100,000 product items per store.;D.;Are designed;to maximize efficiency.;E.;All of these;alternatives are correct for supermarkets.;197.;Regarding;supermarkets, which of the following statements is TRUE?;A.;It's best to;think of supermarkets as "conventional retailers.;B.;Supermarket;net profits after taxes usually are about 1 percent of sales--or less.;C.;Worldwide;supermarkets make up the majority of food stores.;D.;The early;supermarkets were based on the premise that consumers would pay more for;better selection and service.;E.;All of these;statements about supermarkets are TRUE.;198.;Supermarkets;are;A.;stores;offering "hard goods" at substantial price cuts to customers.;B.;large;self-service stores with many departments that emphasize "soft;goods" and staples but still follow the discount house's emphasis on;lower margins to get faster turnover.;C.;large stores;specializing in groceries with self-service and wide assortments.;D.;very large;stores that try to carry not only food and drug items but all goods and;services that the consumer purchases routinely.;E.;a;convenience-oriented variation of the conventional limited-line food;stores.;199.;Regarding;supermarkets, which of the following statements is TRUE?;A.;They average;less than $5 million a year in sales.;B.;Net profits;after taxes usually amount to about 3 percent of sales.;C.;Compared to;super warehouse stores, they offer lower prices and more service.;D.;None of these;statements is TRUE.;200.;Regarding;supermarkets, which of the following is NOT true?;A.;They;introduced self-service to reduce their costs.;B.;After-tax;profits are very good--averaging 10 to 15 percent of sales.;C.;The newer;ones carry 47,000 product items.;D.;They average;about $17 million a year in sales.;E.;They got;their start as an experiment during the Depression.


Paper#47214 | Written in 18-Jul-2015

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