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Question;121.;Agent wholesalers;are very common in international marketing.;True False;122.;Manufacturers;agents sell related products for several competing manufacturers.;True False;123.;More than half of;all agent wholesalers are manufacturers' agents.;True False;124.;Manufacturers;agents don't cost the producer anything until something sells.;True False;125.;Manufacturers;agents earn higher commissions for introducing new products than they do for;selling established products.;True False;126.;Manufacturers;agents are usually much less expensive than a company's own sales force in;market areas where sales potential is low.;True False;127.;Manufacturers;agents do not take title to the products they sell--and are paid a commission;on sales.;True False;128.;Manufacturers;agents are mainly used as an inexpensive way to continue getting sales for a;product--once a company's own sales force has successfully introduced it to;the market.;True False;129.;Export or import;agents are basically merchant wholesalers who specialize in international;trade.;True False;130.;Export and import;agents are basically manufacturers' agents who specialize in international;trade.;True False;131.;Brokers usually have;a long-term relationship with the buyers and sellers.;True False;132.;Brokers usually have;a temporary relationship with the buyer and seller.;True False;133.;The;Product" that brokers sell is information about what buyers need;and what supplies are available.;True False;134.;A broker's;product" is market information.;True False;135.;Over time, use of;the Internet will result in a larger number of brokers.;True False;136.;Agents and brokers;are wholesalers that take title to the merchandise and products that they;sell.;True False;137.;A selling agent;takes over the whole marketing job of producers, not just the selling;function.;True False;138.;A manufacturers;agent represents a manufacturer in some specified geographic area, while;selling agents usually handle the entire output of one or more;producers.;True False;139.;Selling agents avoid;working for a manufacturer that is having financial trouble because of the;high risk.;True False;140.;A combination export;manager is a blend of manufacturers' agent and selling agent.;True False;141.;Auction companies;are used for products where demand and supply conditions change;rapidly.;True False;142.;With auction;companies, demand and supply interact to determine the price.;True False;143.;The Internet has;expanded the number of auction companies in lines of business where auctions;have previously not been common.;True False;Multiple Choice Questions;144.;Retailing;refers to;A.;the sale of;products to final consumers.;B.;the sale of;both business and consumer products.;C.;the sale of;consumer products to wholesalers, retailers, or final consumers.;D.;the;performance of regrouping activities.;E.;None of these;is a good answer.;145.;covers all;of the activities involved in the sale of products to final consumers.;A.;Distributing;B.;Retailing;C.;Manufacturing;D.;Wholesaling;E.;Marketing;146.;Retailing;covers all the activities involved in the sale of products to;A.;final;consumers.;B.;organizational;and business customers.;C.;producer/suppliers.;D.;intermediaries.;E.;All of these;alternatives are correct.;147.;Which of the;following is NOT retailing?;A.;A vacuum;cleaner manufacturer hires its own sales force to sell door to door.;B.;A private;ambulance service takes an accident victim to a hospital and charges him;$100.;C.;A group of;students sell donuts to people passing by their dorm.;D.;A book;wholesaler has a mail-order catalog which offers discounts to final;consumers who buy by mail.;E.;All of these;are examples of retailing.;148.;The main difference;between retailing and wholesaling is that;A.;Retailing;involves selling to other merchants and wholesaling does not.;B.;Retailing;involves selling to business customers and wholesaling does not.;C.;Technology is;more important in wholesaling than in retailing.;D.;Wholesaling;involves selling mainly to other merchants and business customers, but;retailing involves selling mainly to final consumers.;E.;Wholesaling;involves selling to final consumers and retailing does not.;149.;The percentage of;new retailing ventures which fail during their first year is;A.;two-thirds.;B.;three-fourths.;C.;one-half.;D.;one-fourth.;E.;one-third.;150.;A "good;retail strategy planner knows that;A.;it's a;mistake to try to develop a strategy that isn't equally appealing to all;social class groups.;B.;the failure;rate among beginning retailers is quite high.;C.;emotional;needs are more important than economic needs in choosing a retailer.;D.;it's a;mistake to try to develop a strategy that isn't equally appealing to all;income groups.;E.;None of these;alternatives is correct.;151.;Which of the;following could be considered a part of a retailer's;Product"?;A.;Advice from;salespeople.;B.;After-sale;service.;C.;Convenient;parking.;D.;Width and;depth of product assortment.;E.;All of these;are parts of a retailer's "Product.;152.;Which of the;following could be considered part of a retailer's "Product"?;A.;Selection of;brands.;B.;Width and;depth of product assortment.;C.;Reputation;for fairness.;D.;Helpfulness;of salespeople.;E.;All of these;are parts of a retailer's "Product.;153.;A retailer's;Product" may include;A.;a particular;assortment of goods and services.;B.;special;orders.;C.;advice from;salesclerks.;D.;quality.;E.;all of these;are included in a retailer's "Product.;154.;A retailer's;Place" may include;A.;a physical;store and/or an online store.;B.;store size;and layout.;C.;number of;stores.;D.;store hours.;E.;all of these;are included in a retailer's "Place.;155.;A retailer's;Promotion" may include;A.;publicity.;B.;demonstrations;and displays.;C.;online videos;and reviews.;D.;number of;salespeople.;E.;all of these;are included in a retailer's "Promotion.;156.;A retailer's;Price" may include;A.;delivery;charges.;B.;discount;policies.;C.;frequency of;sales.;D.;store credit;card.;E.;all of these;are included in a retailer's "Price.;157.;Which of the;following is NOT relevant regarding why some consumers prefer one retailer;over another?;A.;Convenience.;B.;Shopping;atmosphere.;C.;Assortment;carried.;D.;Service.;E.;All of these;choices can be relevant.;158.;Which of the;following is NOT relevant regarding why some consumers prefer one retailer;over another?;A.;Location.;B.;Discount;policies.;C.;Store hours.;D.;Number of;salespeople.;E.;All of these;choices can be relevant.;159.;A good marketing;manager for a retailer knows that;A.;economic;needs are more important than emotional needs in choosing a store.;B.;shopping;atmosphere has little comparative importance.;C.;consumers;only go to stores that offer the lowest possible prices.;D.;individual;consumers have different economic and emotional needs.;E.;All of these;alternatives are true.;160.;When a department;store manager decides to make a personal shopper available to its;career-oriented female shoppers, this is a decision about;A.;Product;B.;Place;C.;Promotion;D.;Price


Paper#47231 | Written in 18-Jul-2015

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