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Johnston MKT120 Ch13 quiz




Question;? Question;1;5 out of 5 points;Time-pressured, dual-career;families are a prime target market for;Answer;? Question;2;5 out of 5 points;Which of the following is NOT a;franchise operation?;? Question;3;5 out of 5 points;Regarding wholesalers, which of;the following types has the LOWEST operating expenses as a percent of sales?;Answer;? Question;4;0 out of 5 points;Which of the following statements;about agent wholesalers is FALSE?;Answer;? Question;5;0 out of 5 points;Which of the following statements;about agent wholesalers is FALSE?;Answer;? Question;6;5 out of 5 points;Export and import agents are;basically manufacturers' agents who specialize in international trade.;Answer;? Question;7;5 out of 5 points;Internationally, door-to-door;selling is growing in popularity and, in the U.S., it accounts for more than 15;percent of all retail sales.;Answer;Page: 340;? Question;8;0 out of 5 points;Which of the following is not a;type of service wholesaler?;Answer;? Question;9;0 out of 5 points;Use this information for;questions that refer to the Centerville Retailers and Wholesalers case.;Carol Lamb has lived in Centerville all her life. She owns a;retail store that sells hobby and craft supplies. She bought the store after;working there for 7 years. Carol has just been asked to head up the Retailers;and Wholesaler Group of the Centerville Chamber of Commerce. The most active;chamber members in her group are described below;Walden's Leather is part of a regional chain of stores that;sells leather goods - mostly men's and women's clothing - with the upscale Walden's;brand name. Walden's primarily relies on its own stores where knowledgeable;salespeople offer great service. Walden products are also sold, on a limited;basis, in some fine department stores.;Publisher's Helper is a small business started by Audrey Yang;that provides and stocks display racks for paperback books and magazines. Most;retailers welcome the service Audrey provides, in part because she does her own;research to determine which paperback books and magazines sell best in;Centerville.;Cuzco's is Centerville's alternative to Wal-Mart. The store;sells a wide variety of merchandise. The company used to concentrate its;product mix on small appliances - but now Cuzco's carries any product that it;can sell profitably. Its low prices stimulate faster turnovers and higher sales;volumes.;Games Unlimited sells video games. Jamie Carraway, who owns;the local store, signed a contract with Games Unlimited and follows strict;rules covering her store's operations and the Games Unlimited marketing;strategy. She pays that company a fee for promotion it provides as well as;commissions on her sales.;Johnson's Health and Beauty Supplies sells cosmetics and;other health and beauty products to retailers and salons throughout the greater;Centerville area. It owns the goods it sells to these retailer customers, and;it provides all the wholesaling functions they need.;Valu Grocer is an independent grocery store that belongs to;an organization sponsored by a large food wholesaler. The fifty stores grocery;stores that share the Valu Grocer name are linked by contracts that include;basic operating procedures, storefront designs, and joint promotion efforts.;Reddy and Sons sells equipment for several different;manufacturers of plastic molding in the Centerville area. It earns a commission;from each manufacturer on the products it sells for that manufacturer, but it;does not take ownership of the equipment it sells nor does it install the;equipment.;Katrina's Salon started out as a low-status, low-price;low-margin hair salon 15 years ago. After some success, the company moved into;a nicer storefront, raised prices, and now operates in the middle of the;market.;Which of these businesses best fits the definition of a;limited-function merchant wholesaler?;Answer;? Question;10;0 out of 5 points;Which of the following is NOT;relevant regarding why some consumers prefer one retailer over another?;Answer;? Question;11;0 out of 5 points;The majority of all retailers in;the U.S. have annual average sales of less than $1 million.;Answer;? Question;12;5 out of 5 points;Sandi Barefoot sells the entire;output of several small companies based in Silicon Valley. Each of the;companies designs and produces remote control devices. Sandi has almost;complete control of pricing and selling--because the engineers who started the;companies are mainly interested in inventing things. In addition, Sandi often;provides working capital to the producers, who have very limited financial;resources. Sandi is paid a substantial commission on all sales. Sandi is a;Answer;? Question;13;5 out of 5 points;Specialty shops will continue to;be a part of the retailing scene as long as customers have varied tastes and;the money to satisfy them.;Answer;? Question;14;5 out of 5 points;A manufacturers' agent;Answer;? Question;15;5 out of 5 points;Selling agents avoid working for;a manufacturer that is having financial trouble because of the high risk.;Answer;? Question;16;5 out of 5 points;Agent wholesalers are very common;in international marketing.;Answer;? Question;17;0 out of 5 points;In-store shopping varies a lot;from country to country, but online shopping does not.;Answer;? Question;18;5 out of 5 points;Soak" is a retailer;with two locations in a major metropolitan area, both of which are in large;popular shopping centers. It carries a unique assortment of high-quality shower;and bath products, such as soaps, bubble bath, and bath oils. One of its most;popular products is a "bath bomb"?a round ball that fizzes and;releases aromatic bath oils when placed in a bathtub filled with warm water.;The small staff at the store is very knowledgeable about the store's products;and provides a high level of customer service. "Soak" would be;classified as a;Answer;? Question;19;5 out of 5 points;Rack jobbers;? Question;20;0 out of 5 points;Retailers and their strategies;can easily be classified based on the type of merchandise they sell.;Answer


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