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marketing questions

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Question;You are in charge of all marketing activities in North America for the Italian luxury sports car manufacturer Maserati. Maserati has just introduced a new model that will be competing directly against well-known luxury sports cars such as Porsche, Ferrari, Jaguar, and BMW. How would you position the new Maserati model? How would you establish and support this positioning strategy?Note: Although Maserati equals competitors' performance and design, it is a small company and has less money than competitors for promotion.

 

Paper#47240 | Written in 18-Jul-2015

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