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Johnston MKT120 Ch13 quiz




Question;Question;1;Retailing;on the Internet already accounts for about 25 percent of all retail sales.;Answer;True;False;5 points;Question;2;Truck;wholesalers may provide almost the same services as full service wholesalers;but they usually specialize in perishable products that regular wholesalers;prefer not to carry.;Answer;True;False;5 points;Question;3;Specialty;wholesalers usually sell a very narrow range of products and compete with other;wholesalers who have a broader range of products by offering expert technical;help and/or service to their customers.;Answer;True;False;5 points;Question;4;Agent;wholesalers are very common in international marketing.;Answer;True;False;5 points;Question;5;When a;department store manager decides to offer its female shoppers a free trial of;Clinique's new skin cream, this is a decision about;Answer;Product;Place;Promotion;Price;5 points;Question;6;Regarding;supermarkets, which of the following statements is TRUE?;Answer;They average less than $5 million;a year in sales.;Net profits after taxes usually;amount to about 3 percent of sales.;Compared to super warehouse;stores, they offer lower prices and more service.;All of the above are true.;None of the above is true.;5 points;Question;7;Voluntary;chains" are retailer-sponsored groups--and "cooperative chains;are wholesaler-sponsored groups--that work together to better compete with corporate;chains.;Answer;True;False;5 points;Question;8;A consumer;who went to shop at a "supercenter" would probably expect not only to;be able to buy food and health care products, but also to leave dry-cleaning or;have shoes repaired.;Answer;True;False;5 points;Question;9;Wholesalers;Answer;Have had to deal with a;competitive threat posed by large retailers that have taken over wholesale;functions.;Do not use e-commerce to serve;customers.;Face competitive pressure from;shipping companies such as FedEx and UPS that make it easier for producers to;ship directly to customers.;All of the above.;A and C only.;5 points;Question;10;Retailers;who follow a policy of "buy low and sell high" are practicing the;mass-merchandising concept.;Answer;True;False;5 points;Question;11;Compared;to conventional retailers, which of the following types of retailers offer a;wider product assortment but less service?;Answer;Convenience stores.;Supermarkets.;Telephone order retailers.;Department stores.;Limited-line stores.;5 points;Question;12;The sale;of candy from a vending machine at a bus station is not considered retailing;since no store is involved.;Answer;True;False;5 points;Question;13;Regarding;supermarkets, which of the following is NOT true?;Answer;They introduced self-service to;reduce their costs.;After-tax profits are very good--averaging 10 to 15 percent of sales.;The newer ones carry 47,000;product items.;They average about $17 million a;year in sales.;They got their start as an;experiment during the Depression.;5 points;Question;14;The;wheel of retailing" theory says that;Answer;retailers go through cycles from;high costs and prices to lower costs and profits.;general stores will dominate U.S.;retailing in the next century.;new types of retailers enter as low-status, low-margin, low-price;operators and eventually offer more services and charge higher prices.;all of the above are true.;none of the above are true.;5 points;Question;15;The trend;toward scrambled merchandising can be explained by;Answer;the "Wheel of Retailing;Theory.;the fact that cities are getting;larger and larger, and it is harder for a retailer to segment the market.;growing consumer demand for more;service in retail stores.;the fact that some retailers have traditionally used markups which;seem "too high" to other retailers.;the growth of telephone and;direct-mail retailers.;5 points;Question;16;When a;supermarket manager decides to offer online ordering at the store's Web site;this is a decision about;Answer;Product;Place;Promotion;Price;5 points;Question;17;A;consumer's total cost of shopping on the Internet includes delivery costs in;addition to purchase price.;Answer;True;False;5 points;Question;18;Single-line;stores that used to carry anything they could sell in reasonable volume were;the main retailers in the United States.;Answer;True;False;5 points;Question;19;Which of;the following is NOT a franchise operation?;Answer;Subway (food).;H & R Block (tax work).;Kinko's (copy center).;7-Eleven (convenience store).;All of the above are franchises.;5 points;Question;20;Telephone;selling (telemarketing) is still extremely popular despite the National Do Not;Call Registry.;Answer;True;False


Paper#47254 | Written in 18-Jul-2015

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