Question;1. Discuss the difference between the predicted, measured, and;actual audiences.;2. Discuss;the importance of VALS 2 for market segmentation in the United States. Why;isn?t it appropriate for use in other countries?;3. Compare;print and broadcast advertising for entertainment brands. Which is best for;local coverage? Has the largest frequency? The largest reach? The shortest;production time? Lowest CPM?;4. Discuss;the role of tie-ins and merchandising for generating film revenue.
Paper#47259 | Written in 18-Jul-2015Price : $57