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Saint mba565 quiz 2




Question;1.;Which of the following would be the best illustration of a subculture?;(Points: 5);A religionA group of close friendsYour universityA fraternity or sororityYour occupation;Question 2.;2.;The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.;(Points: 5);problem recognitioninformation searchsocial interactionpurchase decisionpostpurchase behavior;Question 3.;3.;All of the following are CRM imperatives EXCEPT ________.;(Points: 5);acquiring the right customercrafting the right value propositioninstituting the best processesmotivating employeeslearning to make profits through marginal customers;Question 4.;4.;A child growing up in the United States is exposed to all of the following values EXCEPT ________.;(Points: 5);achievement and successactivityefficiency and practicalitythe importance of the group in daily lifefreedom;Question 5.;5.;Amy and Jack were loyal customers of GreenFoods, a local;grocery store. However, after a couple of incidents where they had to;return products that were stale and out of date, the couple decided to;try out VeggiesNmore, a chain store that recently opened in town. Both;Amy and Jack must move through each stage in the marketing funnel before;becoming loyal customers.;Jack has shopped at VeggiesNmore. He was happy with the experience;and thought that this could be an alternative to GreenFoods. However, he;is also keen to try out other stores in the neighborhood. He is in the;stage of the marketing funnel as far as shopping at;VeggiesNmore is concerned.;(Points: 5);awareopen to trialmost often usednonrejecterregular user;Question 6.;6.;involves the use of sophisticated statistical and;mathematical techniques such as cluster analysis, automatic interaction;detection, predictive modeling, and neural networking.;(Points: 5);Data managementData marketingTarget market analysisData accumulationDatamining;Question 7.;7.;The 20-80 rule reflects the idea that ________.;(Points: 5);the top 20% of customers often generate 80% of the company's profitsthe top 20% of customers are highly satisfied and 80% of customers will recommend the company to a friend20% of customers are unprofitable, and 80% make up a company's profits20% of the company's profits are generated by the top 80% of customersany;new product offering will be accepted by 20% of the customers;immediately, but 80% of the customers will be up for grabs throughout;the product's life cycle;Question 8.;8.;Anne prefers Yoplait strawberry yogurt over other brands.;When she decides to try a different flavor, she picks another Yoplait;yogurt because she believes that, if the strawberry flavor is good;other Yoplait flavors must be good as well. This behavior is best;described as ________.;(Points: 5);discriminationassociative networkinggeneralizationheuristic thinkingself-actualization;Question 9.;9.;CRM technology can help motivate employees by ________.;(Points: 5);analyzing customer revenue and cost data to identify current and future high-value customersbetter targeting the company's direct marketing effortstracking customer-service satisfaction levelsaligning employee incentives and metricsdeveloping new pricing models;Question 10.;10.;Cognitive psychologists believe that memory is ________, so;that once information becomes stored in memory, its strength of;association decays very slowly.;(Points: 5);very limitedsomewhat limitedfluidoften reflectiveextremely durable;Question 11.;11.;All of the following would be considered to be strategies for;approaching consumers who had rejected your company's model of a;product for another competitive brand EXCEPT ________.;(Points: 5);redesign your company's productalter beliefs about your company's brandcovertly alter the qualitative data about your productalter beliefs about competitors' brandscall attention to neglected attributes;Question 12.;12.;portrays the "whole person" interacting with his or her environment.;(Points: 5);AttitudeReference groupLifestyleCultureSubculture;Question 13.;13.;A(n) ________ group is one whose values or behavior an individual rejects.;(Points: 5);aspirationaldisassociativemembershipprimaryprocreational;Question 14.;14.;Acquiring new customers can cost ________ times more than satisfying and retaining current customers.;(Points: 5);twothreefiveseven10;Question 15.;15.;People choose products that reflect and communicate their role and actual or desired ________ in society.;(Points: 5);groupstatusattitudesbeliefsfeelings;Question 16.;16.;is the difference between the prospective customer's;evaluation of all the benefits and all the costs of an offering and the;perceived alternatives.;(Points: 5);Perceived usefulnessFailure avoidance rateReport ratingCustomer-perceived valueCompetitors' market share rate;Question 17.;17.;The ________ says people have a general tendency to attribute success to themselves and failure to external causes.;(Points: 5);availability heuristictrait-role theoryawareness setanchoring heuristichedonic bias;Question 18.;18.;A customer touch point in the airline industry would include an item such as ________.;(Points: 5);reservationsmechanics' ability to service the airplanesease of access to the airportthe value of air travel versus surface transportationcompetency of a travel agent;Question 19.;19.;With the ________ heuristic, the consumer sets a minimum;acceptable cutoff level for each attribute and chooses the first;alternative that meets the minimum standard for all attributes.;(Points: 5);conjunctivelexicographicelimination-by-aspectsprimarysecondary;Question 20.;20.;In the modern customer-oriented organizational chart, which;of the following is considered to be at the top of the organizational;pyramid?;(Points: 5);SalesThe presidentFront-line peopleCustomersMiddle management


Paper#47271 | Written in 18-Jul-2015

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