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Marketing Questions




Question;53. A;set of Bose car speakers sold to Ford for use in the production of a hybrid;Escape, would be an example of a(n);a) component;part.;b) specialty;item.;c) accessory;equipment.;d) raw;material.;e) process;material.;54. The;intangible products that most organizations use in their operations are called;a) component;parts.;b) MRO;supplies.;c) process;ideas.;d) business;services.;e) installations.;55. Products;used directly in the production of a final product but are not easily;identifiable are categorized as;a) accessory;products.;b) component;parts.;c) MRO;supplies.;d) assembly;components.;e) process;materials.;56. A;product item is best described as a;a) component;of a marketing mix.;b) particular;brand.;c) specific;characteristic of a product.;d) specific;version of a product.;e) unit;of measure for the product.;57. Sara;Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety;of other products. These products make up Sara Lee?s product;a) line.;b) item.;c) mix.;d) width.;e) depth.;58. A;product line is defined as;a) products;that can be designated as a unique offering among the organization's products.;b) products;that an organization makes available to consumers.;c) a;group of closely related products that are considered a unit because of;marketing, technical, or end-use considerations.;d) a;specific group of products that are offered to the market.;e) products;that are sold by the same firm or a division of a firm.;59. Brunswick's;bowling balls, bowling bags, and shoes are individual product ___________ for;this sporting goods manufacturer.;a) menus;b) mixes;c) lines;d) life;cycles;e) ensembles;60. A;product mix is best described as;a) all;products offered by a firm.;b) product;distribution, promotion, and price.;c) many;products sold by one firm.;d) all;products of a particular type.;e) a;group of closely related products that are considered a unit because of market;technical, or end-use considerations.;61. Procter;Gamble makes at least eight different laundry detergents. This is most;relevant to the issue of;a) width;of product mix.;b) product;mix consistency.;c) depth;of product mix.;d) a;market mix.;e) a;promotion mix.;62. The;depth of a product mix is measured by the average number of;a) convenience;products as compared with the number of specialty products.;b) different;product lines offered by the company.;c) different;products offered in each product line.;d) specialty;products as compared with the number of convenience products.;e) product;features that the company offers.;63. Hershey;Foods Corp. offers a line of candy that includes Kit Kat, Mr.Goodbar, Krackel;Hershey's Kisses, Reese's Peanut Butter;Cups, Rolo, and Twizzlers. These candies best illustrate Hershey's product mix;a) width.;b) depth.;c) length.;d) volume.;e) life;cycle.;64. One;company markets such diverse products as Rosarita Mexican foods, Max Factor;cosmetics, and Samsonite luggage. These various offerings exhibit this firm's;product mix;a) width.;b) depth.;c) length.;d) volume.;e) dimension.;65. What;measure of the product mix involves the number of product lines a company;offers?;a) Quality;b) Consistency;c) Depth;d) Width;e) Size;66. The;width of a product mix is measured by the number of product;a) dimensions;in the product line.;b) features;in each brand.;c) items;in the product line.;d) lines;a company offers.;e) specialties;a company offers.;67. The;four major stages of a product life cycle include;a) prosperity;recession, depression, and recovery.;b) specialty;convenience, shopping, and unsought goods.;c) decline;stabilization, exposure, and growth.;d) introduction;growth, maturity, and decline.;e) awareness;interest, trial, and adoption.;68. Sales;start at zero and profits are negative during the ____ stage of the product;life cycle.;a) decline;b) growth;c) initial;d) maturity;e) introduction;69. During;the introduction stage of a successful product, profits are usually;a) at;their highest point.;b) negative;and decreasing.;c) negative;and increasing.;d) positive;and increasing.;e) declining.;70. Which;of the following is the most typical example of a new product introduction?;a) Pringles;sold in snack-sized containers;b) A;brand-new nut discovered in Africa;c) A;car that uses no oil or gasoline;d) Shoes;that literally make you run faster;e) A;device that cools your car while parked outside;71. In;which stage of the product life cycle do profits peak?;a) Introduction;b) Growth;c) Decline;d) Termination;e) Maturity;72. An;ad that stresses ?Get the real Proactiv Solution, accept no substitutes!? is;best geared for which stage of the product life cycle?;a) Introduction;b) Growth;c) Stabilization;d) Expansion;e) Decline;73. In;which stage of the product life cycle do profits begin to decrease?;a) Introduction;b) Growth;c) Maturity;d) Decline;e) Recovery;74. Which;stage of the product life cycle begins when a business reaches the breakeven;point with the product?;a) Maturity;b) Growth;c) Introduction;d) Market;testing;e) Decline;75. Which;stage in the product life cycle is critical to a product's survival because;competitive reactions to the product's success during this period will affect;the product's life expectancy?;a) Decline;b) Expansion;c) Growth;d) Introduction;e) Stabilization;76. During;the growth stage of the product life cycle, marketers must;a) fortify;the product position.;b) move;to exclusive distribution.;c) raise;the price.;d) increase;promotion as a percentage of sales.;e) introduce;private brands.;77. Aggressive;pricing is typical during the ___________ stage of the product life cycle.;a) decline;b) growth;c) introduction;d) plateau;e) stabilization;78. Achieving;greater penetration of the market is typically a business goal during the;stage of the product life cycle.;a) maturity;b) growth;c) introduction;d) market;testing;e) decline;79. Which;of the following tactics would typically be employed when a product is in the;growth stage of its life cycle?;a) Lowering;prices after developmental costs have been recovered;b) Raising;promotion expenditures as a percentage of total sales;c) Moving;from intensive to selective distribution;d) Raising;prices to encourage competitors to enter the market;e) Reducing;the number of product models in the product line;80. When;a business finds itself squeezed out of a market for a product or loses;interest in that product, it is a sign of being in the ___________ stage of the;product life cycle.;a) maturity;b) growth;c) introduction;d) market;reduction;e) decline;81. During;the maturity stage;a) product;modifications are unnecessary.;b) there;is less emphasis on changing a product's price.;c) marketing;strategies are rarely altered.;d) some;competitors are forced out.;e) limited;advertising expenditures are required to maintain market share.;82. Heinz;promoting its vinegar as an effective cleaner for wall, glass, and kitchen and;bathroom surfaces would most likely be a strategy for the _____ stage of the;product life cycle.;a) introduction;b) decline;c) growth;d) maturity;e) competitive;83. Which;stage of the product life cycle is characterized by intense competition?;a) Decline;b) Plateau;c) Introduction;d) Maturity;e) Stabilization;84. When;banks add new services during the maturity stage, the objective they are most;likely trying to achieve is;a) pruning;items from the product line.;b) generating;cash flow.;c) maintaining;their market share.;d) filling;geographic gaps.;e) increasing;their share of the customer.;85. A;common business objective of the ___________ stage of the product life cycle is;to generate cash flow.;a) maturity;b) growth;c) introduction;d) market;reduction;e) decline;86. Sales;usually start to decline during the __________ stage of the product life cycle.;a) beginning;of the termination;b) end;of the growth;c) beginning;of the decline;d) beginning;of the growth;e) end;of the maturity;87. When;Clorox introduced bleach in a no-drip bottle, the firm was taking action;consistent with its product being in the ___________ stage of the product life;cycle.;a) introduction;b) growth;c) stabilization;d) maturity;e) decline;88. A;change in package size is a strategy that can help boost sales in the;stage of the product life cycle.;a) maturity;b) growth;c) introduction;d) market;reduction;e) decline;89. Which;of the following stages of the product life cycle is likely to see dealers;offered promotional assistance from the producer?;a) Maturity;b) Growth;c) Introduction;d) Market;reduction;e) Decline;90. A;company wanting to maintain market share during the maturity stage requires;moderate to large;a) advertising;expenditures.;b) distribution;expenditures.;c) production;expenditures.;d) price;increases.;e) packaging;modifications.;91. The;producers of Schick razor blades use a marketing strategy that includes large;advertising expenditures and more price flexibility for the various types of;blades offered. Based on this example, razor blades are in the;stage of the product life cycle.;a) decline;b) evaluation;c) growth;d) introduction;e) maturity;92. Cadillac;recognized it needed to revitalize its brand and attract different market;segments. These are indications that Cadillac?s products were primarily in the;stage of the product life cycle.;a) maturity;b) growth;c) introduction;d) market;testing;e) decline;93. Dish;Network satellite TV cut back advertising expenditures to minimum levels and;reduced the number of channel members for its industrial satellite product.;These actions indicate that its product is in the ___________ stage of its life;cycle.;a) introduction;b) growth;c) maturity;d) early;e) decline;94. During;the decline stage of the product life cycle;a) sales;rapidly decrease.;b) market;share is maintained.;c) competition;is at a peak.;d) profits;begin to fall.;e) profits;peak and then begin to decline.;95. The;stage of the product life cycle when marketers consider eliminating products;that are not contributing to profitability or the overall effectiveness of a;product mix is the ____ stage.;a) maturity;b) decline;c) growth;d) introduction;e) reorganization;96. When;are marketers least likely to change a product's design, style, or other;attributes?;a) Introduction;b) Maturity;c) Decline;d) Growth;e) Removal;97. Weyerhaeuser;is evaluating its complete product mix. It wishes to decrease some of its;marketing expenditures and streamline its product offerings. Weyerhaeuser will;most likely look at products in the _____ stage of the product life cycle as;possibilities for elimination.;a) not;yet developed;b) growth;c) introduction;d) maturity;e) decline;98. What;are a marketing manager's two options during the decline stage?;a) Reintroduce;the product to new markets or stop sales immediately;b) Speed;up the product's decline or increase advertising;c) Attempt;to postpone the decline or accept its inevitability;d) Divesting;the brand or reinvesting in the brand;e) Accept;the decline or phase the product out;99. A;firm with a product in the decline stage of the product life cycle may decide;to gradually reduce marketing expenditures and realign its marketing mix to one;that requires fewer resources. This approach is called;a) harvesting.;b) investing.;c) realigning.;d) divesting.;e) mixing.;100. When;Sony realized its CD players were in the decline stage, it decided to immediately;withdraw all of its marketing support from these declining products, an;approach known as;a) harvesting.;b) divesting.;c) investing.;d) realigning.;e) squashing.;101. Which;of the following best defines the interest stage in the product adoption process?;a) The;buyer tries to find the product in a retail store.;b) The;buyer considers the benefits and determines whether to try the product.;c) The;buyer tries the product to determine its usefulness.;d) The;buyer seeks information and is receptive to learning about the product.;e) The;buyer uses objective sources to learn about the product.;102. As;Jessica enters Best Buy's car electronics department, she is asked by the;salesperson if she has seen the new plug-in cell phones with TV display. She answers that she didn't know that this;type of phone accessory for cars was available.;Based on this information, she is now in what stage of the product;adoption process for this item?;a) Awareness;b) Interest;c) Evaluation;d) Trial;e) Adoption;103. Which;of the following is not a stage in the buyer's product adoption process?;a) Awareness;b) Adoption;c) Trial;d) Exploration;e) Interest;104. When;Saturn offers to let qualified buyers test drive the new Saturn SKY roadster;the dealer is trying to stimulate which stage of the product adoption process?;a) Awareness;b) Interest;c) Evaluation;d) Trial;e) Adoption;105. When;Minute Maid mailed out free samples of its new instant drink mix, it was trying;to move prospective customers into the ___________ stage of the product;adoption process.;a) awareness;b) interest;c) evaluation;d) trial;e) adoption;106. An;individual knows that a product exists, but has little information regarding;the product and does not seek additional information. In what stage of the product;adoption process is that person?;a) Trial;b) Adoption;c) Interest;d) Awareness;e) Evaluation;107. When;an individual considers whether a product will meet certain criteria that are;critical for meeting his or her needs, in what stage of the product adoption;process is this individual?;a) Interest;b) Awareness;c) Evaluation;d) Trial;e) Adoption;108. An;individual moves into the adoption stage of the adoption process at the point;when he or she;a) is;self-motivated to get information about the product.;b) begins;using that specific product.;c) seriously;considers whether the product will satisfy his or her needs.;d) experiences;the product for the first time.;e) becomes;aware that the product exists.;109. Depending;on the length of time it takes them to adopt a new product, people can be;divided into five major adopter categories: early adopters, early majority;late majority, laggards, and;a) late;adopters.;b) nonadopters.;c) innovators.;d) middle;adopters.;e) middle;majority.;110. The;last group to adopt a new product, _________, is oriented toward the past and;is suspicious of new products.;a) non-adopters;b) laggards;c) innovators;d) late;adopters;e) late;majority;111. When;Jones' Soda launched its Turkey Gravy flavored soda, it was hoping to take;advantage of the short-lived clear-products fad. By the time it launched the;soda, the fad for quirky soda flavors had already waned, and customers were no;longer clamoring for these type of products. The reason this product failed is;a) poor;timing.;b) the;company's failure to match product offerings to customer needs.;c) ineffective;branding.;d) design;problems.;e) overestimation;of market size.;112. Frito-Lay;which is widely known for producing chips and other snack products, tried to;introduce Frito-Lay lemonade. The reason this new product failed is likely;because of;a) poor;timing.;b) the;failure to match product offerings to customer needs.;c) technical;problems.;d) overestimation;of market size.;e) ineffective;branding.;113. All;of the following are reasons why new products fail except;a) overestimated;market size.;b) followed;a systematic plan.;c) distributed;insufficiently.;d) had;poor timing.;e) promoted;poorly.;114. The;difference between absolute and relative product failure is;a) absolute;product failure can be fixed by repositioning or improving the product, whereas;relative product failure is permanent.;b) relative;product failure loses money on its investment, whereas absolute product failure;returns a small profit.;c) relative;product failure is the result of poor timing, whereas absolute product failure;is the result of the lack of the ability to provide benefits that satisfy;customers' desires.;d) absolute;product failure is caused by design problems, whereas relative product failure;is caused by poor promotion or distribution.;e) absolute;product failure results in a loss on the investment and is deleted from the;product mix, whereas relative product failure results in a small profit, and;improvements or repositioning can create success later.


Paper#47272 | Written in 18-Jul-2015

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