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Marketing Questions quiz




Question;Use the following to answer questions;115-118;Gillette shaving razors were first;manufactured in 1895. Over the years;Gillette made improvements on their razors offering many "firsts;such as the Mach3, the Sensor, and the Fusion.;For many years, women were forced to use razors designed primarily for;men, but often marketed to women by offering them in different colors and with;minimal modifications. In 1998 Gillette;developed the Venus razor, based on the Mach3 but made specifically for;women. Gillette promoted the Venus razor;heavily, with television ads and other forms of media. The Gillette product line, now owned by;Procter & Gamble, continues to introduce new versions of the Venus, such as;the Venus Embrace, which has additional blades and other modifications.;115. Shaving;razors fall into which of the following classification of consumer products?;a) Convenience;products;b) Shopping;products;c) Substitute;products;d) Specialty;products;e) Accessory;equipment;116. When;Gillette developed the Venus razor in 1998, in which stage of the product life;cycle was the Venus?;a) Introduction;b) Growth;c) Profit;d) Maturity;e) Decline;117.;Molly has been using a Bic disposable razor for her shaving needs for the last;ten years. She doesn't really see the;need to spend more money on razors, but she sees that it is becoming more;difficult to find the Bic, and so she is considering the Venus Embrace. Molly is definitely not a(n) _______ in the;product adopter categories, and is more likely to be _____.;a) innovator;an early adopter;b) early;adopter, an innovator;c) early;majority, an early adopter;d) innovator;an early majority;e) innovator;a late majority;118. Tasha;is shopping for personal care items at her local Target. She walks by one aisle and sees a;floor-standing display for the new Venus Embrace. She hadn't thought about buying a new razor;but the display has caught her attention.;Which stage of the product adoption process is Tasha most likely in at;the present time?;a) awareness;b) attention;c) evaluation;d) trial;e) adoption;Use the following to answer questions;119-122;Megabus is a new line operating in the;Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to;driving and flying between large cities, keeping the fares extremely low yet;offering the latest technology. Unlike;the traditional Greyhound Lines, Megabus is an express service, and is equipped;with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off;people in the centers of cities rather than at inconveniently-located;terminals. Patrons can book tickets at;, where some fares begin at just $1.;Routes are limited, and are offered out of cities such as Toronto, New;York, Baltimore, Philadelphia, and Chicago.;Recently, its competitor Greyhound, has launched two new bus lines;BoltBus and NeOn, with similar fares and high-tech amenities. A fare on NeOn bus from Buffalo, NY to New;York City is $50.00 roundtrip, while the same fare through Greyhound's;traditional bus line costs $92.00. The;benefit of Greynound's traditional line is that there are more departure times;and more stops in smaller towns along the way.;119. What;product(s) is Megabus marketing?;a) Megabus;is a service and therefore is not marketing a product.;b) The;ride between cities is a service product and is the only one Megabus is;marketing.;c) The;ride between the cities, which is the core product, plus the supplemental;features of Wi-Fi, video screens, and other technology.;d) The;ride between cities, which is a convenience product.;e) The;ride between cities, which is a shopping product.;120. When;Greyhound launched the BoltBus and NeOn bus lines, this is an example of;a) a;branding extension.;b) co-branding.;c) an;extension in the width of the product mix.;d) an;extension in the depth of the product mix.;e) family;branding.;121. Casey;is searching the website of for the schedule and fares of a trip;between Buffalo, NY and New York City.;Case is most likely in which of the following stages of the product;adoption process?;a) adoption;b) trial;c) evaluation;d) interest;e) awareness;122. Megabus;is most likely in which of the following stages of the product life cycle?;a) Introduction;b) Growth;c) Maturity;d) Decline;e) Rejection;123. T F;A product need not be a physical product.;124. T F;A service is intangible and is the result of the application of human or;mechanical efforts to people or objects.;125. T F;Supporting services, such as installation and guarantees, are part of a;product.;126. T F;The core product element of the total product can include installation;delivery, training, and financing.;127. T F;The atmosphere and d?cor of a retail store, the variety and depth of;product choices, the customer support, even the sounds and smells all;contribute to the experiential element of its total product.;128. T F;The buyer's intent can determine whether an item is classified as a;consumer or a business product.;129. T F;Use of the product is the most important means of distinguishing;consumer products from business products.;130. T F;The two major product categories are business and institutional.;131. T F;A product's classification can influence its price, distribution, and;promotion.;132. T F;Bread is usually a convenience product.;133. T F;Consumers are reluctant to purchase substitute brands if a desired brand;of a convenience product is unattainable.;134. T F;Unfinished furniture is considered to be a convenience product because;it is relatively inexpensive.;135. T F;Per-unit gross margins on convenience products are relatively high.;136. T F;The gross margin percentage on convenience goods is usually fairly high;because they are low-priced items.;137. T F;Buyers want to exert only minimal effort to obtain shopping products.;138. T F;Service, repair work, and accessories may be important considerations in;a consumer's decision to purchase a particular shopping product.;139. T F;Obtaining a specialty product involves a considerable amount of;comparison activity.;140. T F;Accessory equipment becomes a part of the finished product.;141. T F;Component parts usually need to be processed significantly before they;are used in production.;142. T F;Process materials are used directly in the production of products.;143. T F;?Business Services? is not a category or type of business product.;144. T F;A product line is a particular version of a product that can be;designated as a distinct offering on the organization's list of products.;145. T F;A product line includes a group of closely related product items that;are considered to be a unit because of marketing, technical, or end-use;considerations.;146. T F;Product mix refers to a related group of products in the product line.;147. T F;The depth of a product mix is measured by the average number of product;types in a product line.;148. T F;The width of a product mix refers to the number of generic products;offered by a company.;149. T F;A product mix is the composite or total group of products that an;organization makes available to customers.;150. T F;Procter & Gamble has a wider product mix than does Baskin Robbins.;151. T F;The original marketing strategy should not be altered in any way as a;product travels through the stages of the product life cycle because consumers;can become confused.;152. T F;Many products never get beyond the introduction stage.;153. T F;Communicating product benefits to consumers is very important in the;introduction stage.;154. T;F;New products seldom generate enough sales to bring immediate profits.;155. T F;Price cuts are typical in a product's growth stage.;156. T F;During the growth stage, promotion costs rise as a percentage of total;sales.;157. T F Intensive competition causes price increases;during the growth stage of the product life cycle.;158. T F;Distribution outlets become more difficult to secure during the growth;stage of a product's life cycle because of aggressive competition.;159. T F;Intense price wars are likely to occur during the growth stage of the;product life cycle as competitors attempt to gain market share.;160. T F;Profits decline in the maturity stage, largely because of increased;competition.;161. T;F;A seller's profits peak in the maturity stage of a product's life cycle.;162. T F;Sales peak in a product's maturity stage.;163. T F;Many products are in the maturity stage of the product life cycle.;164. T F;Changing the product's quality is a distinct alternative in the maturity;stage of the product life cycle.;165. T F;The marketing mix should be left alone during the maturity stage of the;product life cycle, tampering with it may bring an early death to the product.;166. T F;During a product's maturity stage, all sales promotion efforts are;focused on consumers.;167. T F;Strategies relating to price become more mixed during a product's;maturity stage.;168. T F;A business can justify keeping a product as long as it contributes to;profits or enhances the effectiveness of a product mix.;169. T F;Sometimes new marketing channels open up in the decline stage.;170. T F;Promotion decreases in importance during a product's decline stage.;171. T F;Advertising used in the decline stage may prolong the life of the;product.;172. T F;Sellers can sometimes prolong a product's life cycle.;173. T F;When an organization introduces a new product, people do not all begin the;adoption process at the same time, nor do they move through the process at the;same speed.;174. T F;Trial is the first stage of the product adoption process.;175. T F;A buyer becomes aware of the product during the evaluation phase of the;product adoption process.;176. T F;In the awareness stage of the product adoption process, the buyer seeks;information about the product.;177. T F;?The people to check with? are the early adopters.;178. T F;The first adopters of a product are the innovators.;179. T F;Early adopters are the first group of consumers to adopt a new product.;180. T F;Laggards are the last to adopt a new product and usually distrust new;products.;181. T F;One of the most common reasons new products fail is because of a;company's failure to match product offerings to customer needs.;182. T F;Being a product pioneer guarantees a product's success.;183. T F;The success of launching a new product is based primarily on luck.;184. T F;When a successful brand such as Frito-Lay develops a new product, it;will always succeed.;185. T F;Failure of a new product is always absolute.;186. T F;If a company repositions a relative product failure, that product might;become a successful member of the product line.;187. T F;Following a consistent customer-focused plan does not help new products;become successful.


Paper#47273 | Written in 18-Jul-2015

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