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Week Seven: Pricing the Product and Market Communication




Question;CheckPoint;Integrated;Marketing Communication Strategies;The goal of integrated marketing communication;(IMC) is to produce a unified promotional message that has the customer as;its focus. All promotional activity, such as media advertising, sales;promotion, personal selling sponsorships, and public relations, is geared toward;delivering a consistent uniform message.;Drafta;200- to 300-word response answering the following questions;?;How does an organization establish an IMC;plan?;?;What are some of the different stages a;company goes through when developing its IMC strategy?


Paper#47274 | Written in 18-Jul-2015

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