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MKT/230 Week Two: Market Planning and Research




Question;Week Two;Market Planning and Research;Details;Due;Points;Objectives;2;2.1Recognize;the different levels of planning involved in marketing.;2.2Describe;the steps in the marketing research process.;CheckPoint;Market Planning;at Qode;Read the;case scenario, Decision Time at Qode, on pp. 38 and 39 of the textbook.;Write a;200- to 300-word response describing how the three steps of business;planning?strategic, functional, and operational?can be seen in the marketing;decisions being made by Qode. Include information on who the decision makers;are at each level and what they do in the in planning process. Use figure 2.1;on pp. 41 of the textbook as a guide.;Day 4;25;Individual;Marketing Plan;Exercise;Review the;Marketing Plan Exercise found on p. 136 of the textbook.;Answer questions;1?5 of the Marketing Plan Exercise.;Include;two to three outside references to support your answers with research.;Post;your assignment as an attachment.


Paper#47277 | Written in 18-Jul-2015

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